Donovan Goliath,
former advertising art director and one-part of the successful and funny Goliath
& Goliath franchise is now presenting a weekly segment on YFM’s drive time
show The Best Drive.
Titled Loeries® Creative Voice with Donovan Goliath,
the show is broadcast every Wednesday afternoon from 15h33 to 15h47.
This collaboration
with the Loeries®, Africa and Middle East’s largest creative showcase, will
feature interviews with the most creative voices from the brand communications industry
along with up-to-date creative news.
On his role as Loeries®
Creative Voice, Goliath says, “I’m incredibly excited to be a part of this
campaign. I feel it’s a very bold and necessary move that the Loeries® have
undertaken. As we know, creativity and the arts in this country are not as
respected as they should be, so this is definitely going to give me an
opportunity to teach and inspire, and encourage industry leaders to do the same.
This is really a cool platform for me to share my story and to make people
understand how I use creativity to do what I do.”
Added Chief
Creative Officer of Net#work BBDO Mike Schalit:"From his days at Net#work,
Donovan has grown from a young talented whipper snapper to someone who knows how
to use creativity as a business tool, and how the creative industries can be a
valuable career choice.”
Speaking for YFM, Tshepo
Pule, says "They were never ready for GP’s hottest frequency to join
forces with the powerhouse that is Donovan Goliath for Loeries 2016. Both
brands speak to the dynamism of the young creative, and are constantly in
motion to influence and grow the brand communication space. Expect
fireworks!"
The one quality
that the Loeries® and Donovan have in common is the passion for grooming and
inspiring the youth. This partnership has opened up new opportunities including
a MasterClass, which Donovan will host during Loeries® Creative Week™Durban for
students and young professionals on how to use your creative genius to build
your own brand much like he did for Goliath & Goliath.
Loeries® Creative
Week™ takes place in Durban from August 15 to 21. To book tickets visit www.loeries.com