LOTUSFM AUDIENCE GROWTH

Lotusfm records positive audience growth figures.

Following the release of both the June and August Radio Audience Measurement Survey (RAMS) figures, Lotusfm has recorded increases in listenership from 373,000 to 383,000. In addition, there has been an increase in revenue compared to the same period last year.

“This news is most exciting and heartening, especially during such tough economic times,” says Gail Samuels, Lotusfm station manager. “Research shows that radio advertising revenue nationally, is down by 19% this year, however, Lotusfm revenue is up by 16%, so I am thrilled with this progress. Increased revenue is a clear sign that our strategic partnerships and promotions are proving to make good business sense for our clients and sponsors as well.”

“In addition and equally significant, is that listenership has increased during the weekend shows. Our listeners are the backbone of the station and we value and appreciate their support, loyalty and opinions. The Lotusfm brand is uniquely inclusive, inviting people of all race and culture to ‘share in the Lotusfm experience’. Whilst recognizing that as South African Indians we are first and foremost a community’ with our own traditions, we live in a modern, all-inclusive South African culture.

“We have made some changes to our programming and DJ mix to meet the needs of our audience. In addition, our innovative marketing activities and community initiatives, such as the successful In-Mall and Winter Drive Campaigns, keeps us ‘on-track’ in terms of the station’s strategic vision. In the light of this Lotusfm remains committed to being relevant, interesting, entertaining, educational and inspiring in these changing times, to our audience and our Indian community.”