SONY’S 3D EXPERIENCE PAVILIONS

3D images of football to open in seven countries during the 2010 FIFA World CupTM.

During the 2010 FIFA World CupTM, Sony Corporation will open a variety of pavilions in seven countries (including South Africa) where visitors will be able to experience the 3D world Created by Sony, featuring vivid 3D images of football as well as entertainment content including music, movies and games from across the Sony Group.

At these Sony 3D Experience pavilions, visitors will also be able to watch - for the first time in 3D - highlights of the 25 matches filmed during the 2010 FIFA World CupTM (promotional trailer of the official FIFA film in 3D on Blu-ray Disc to be produced and distributed by Sony Pictures Home Entertainment).

The pavilions will vary in size, with the premier location being Nelson Mandela Square in Sandton, Johannesburg. Pavilions will also be located at three 2010 FIFA World CupTM stadiums including Soccer City, Durban, and Cape Town, as well as at the International FIFA Fan Fest™ (IFFF) public viewing events in Berlin, Mexico City, Paris, Rio de Janeiro, Rome, and Sydney. Pavilions at the IFFF events will open during the 2010 FIFA World CupTM starting from the first match on June 11 through July 11.