M-NET VUKA! AWARDS

The annual M-Net Vuka! Awards 2010 invites the public to vote for their favourite charity advert.

Every year M-Net hosts the annual VUKA! Awards, which encourages the film and advertising industry to reach out and make charity adverts or PSA’s (Public Service Announcements) for important social issues. These adverts help charities and NGO’s get much needed exposure whilst offering newcomer filmmakers a chance to get their creative talents spotted by advertising agencies and production companies.

This year the M-Net Vuka! Awards received close to 200 entries and are inviting the public to watch the 28 finalists – professional and newcomer - and vote for the M-Net Vuka! Advert that most touched your heart.

“You have until November 25 to Vote and Win!,” say the organisers. “SMS lines are open and waiting to hear from you because your opinion really matters.”

Go to the M-Net Vuka! Awards website: http://vuka.mnet.co.za and follow the link to the Viewers Choice competition. SMS the number of your favourite Vuka! PSA to: 34599 and the organisers will do the rest (Each SMS is charged at R2.)

Says Koo Govender of M-Net, “It’s important that the M-Net Vuka! Awards do not exist in a vacuum. This annual campaign is about reaching people’s hearts and minds as we seek to help the many organisations who work tirelessly making South Africa a better place for all. The feedback from viewers is essential to us, and the SMS competition is the most direct and speedy method we have of gauging the success of each PSA. Proceeds raised from the SMS line will be donated to the winning charity or cause, so by simply sending off your SMS vote for the M-Net Vuka! PSA you preferred, you’ll be actively helping to make a difference, too!”

One lucky voter stands to win an HD PVR MultiChoice decoder. So start SMS’ing now. All of the 2010 M-Net Vuka! Finalists’ entries are available for viewing on http://vuka.mnet.co.za