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Tuesday, April 26, 2011


In collaboration with Alliance Française, Onexus presents David Chislett, author of 1, 2, 1, and 2: A Step By Step Guide to the SA Music Industry who will present a music business workshop on May 14 focused on marketing for artists and managers alike.

The workshop is set to take place at Alliance Française de Durban. It will cover the common misconceptions about marketing artists and sets out the key tools and methodologies that can be used to create a groundswell of public and media attention. Topics covered include Written Materials, Photographs, and Building contacts, talking to the media, your web presence, and Social media. All of this, and much more, will be covered during this workshop.

While many artists have overcome many of the challenges associated with writing and performing their music, even recording their own albums, many still struggle with how to get the word out there via the media to the public. This workshop covers how to deal with most marketing challenges, and includes advice on social media and direct marketing to the public... It will tell the ‘real deal’ of what musicians are up against making your personalized journey as a musician.

All are welcome to attend and listen to the advice and experience of Chislett, who has spent more than 20 years working with artists in South Africa. The book 1, 2, 1, 2: A Step by Step Guide to the SA Music Industry will also be on sale.

The workshop will take place from May 14 from 10h00 to 13h00 at the Alliance Française, 22 Sutton Crescent (Corner Windermere Road), Morningside. The entrance fee is R30. More information and reservations on 079 707 7773 (sms) or