M-Net’s ground-breaking soap, The Wild, will move to a later timeslot on DStv from January 16, 2012.
The decision to screen The Wild an hour later - at 19h00 instead of 18h00 - was based on recent market research and feedback from fans of the series who didn’t want to miss any of the intrigue happening at Dinaledi Lodge.
Pierre Cloete, M-Net’s Channel Head, says M-Net was very comfortable with the 18h00 timeslot, but had to take note of the increasing requests from satellite viewers to relook the schedule. “Even though The Wild has only been on air since April this year, the soap already has a loyal and passionate following. Lifestyles have changed considerably over the past few years and viewers let us know that they are often still in traffic on their way home, preparing dinner, or spending time with their kids at 18h00. By 19h00 they can sit down, relax and start enjoying what’s on television.”
The timeslot change applies to satellite viewers - M-Net and M-Net HD on DStv - only. M-Net’s terrestrial viewers (those with set-top boxes that only have M-Net) will still have their soap hour from 18h00 to 19h00, with The Wild at 18h00 and Binneland at 18h30.
The Wild revolutionized the way television soaps are filmed by moving all the action outdoors as opposed to filming in a studio. In less than a year, the soap has attracted a new audience to the channel and it is currently the number one show in its target audience.
M-Net invites viewers to give feedback about the change in timeslot, as well as the current story lines, on The Wild’s website and Facebook page at www.facebook.com/TheWildMNet and www.dstv.com/mnet/thewild
To kick-start the new year, M-Net will also take viewers through past story lines in a special called The Wild: The Story So Far on January 11 at 20h30.