Entries open for South Africa’s only awards
celebrating partnerships between business and the arts.
The Business Day BASA Awards, supported by
Anglo American, are the only awards celebrating the varied ways that business
partners with the arts in South Africa – and entry to the 2013 awards is now
open.
Created 16 years ago to celebrate and
advance excellence, innovation and value in business and arts partnerships,
entry into the awards covers the period January 1 2012 to December 31 2012 and
can be done by the business, the arts project or even a third-party.
“This year, we want to throw the net even wider
and are encouraging the nomination of arts-business partnerships through as
many channels as possible,” says Business and Arts South Africa CEO, Michelle
Constant.
Twelve of the 15 categories at the 16th
Annual Business Day BASA Awards, supported by Anglo American, are now open for
entry, encompassing all creative mediums and a wide spectrum of partnerships,
from small and in-kind to large-scale or long term. Covering all aspects of the
arts, each of the 12 categories is of equal value, with winners each receiving
a specially commissioned work of art.
The prestige and significance of winning a
Business Day BASA Award, supported by Anglo American, is based on the
evaluation of the success of each partnership in achieving the objectives of
the business and the artist or art project, and in bringing genuine value and
benefit to both. Factors such as the innovative nature of the partnership,
value and success of the project are taken into account by an independent panel
of judges, which will adjudicate the entries according to the specific criteria
of each category.
Among last year’s winners were Nando’s
Chickenland Ltd which won the International Sponsorship award for the Nando’s
Art Collection, Sasol, which was honoured in the Long Term Partnership category
for the Sasol New Signature Art Competition and Santam Limited which won the
Youth Development award for its Santam's Child Art Programme.
Entry into the 16th Annual Business Day
BASA Awards, supported by Anglo American, is facilitated by an online system on
the basa.co.za website that is continually streamlined to ensure ease of use,
and will remain open until May 10th 2013.
Over the past 15 years, the Annual Business
Day BASA Awards, supported by Anglo American, have played an increasingly
important role in Business and Arts South Africa’s mandate to ensure the
relevance, advancement and sustainability of the arts in South Africa.
Specifically, the awards encourage, promote
and celebrate mutually beneficial, equitable, and sustainable business arts
partnerships and collaborations that will, over the long term, benefit the
broader South African community. Together with more recent additions to
Business and Arts South Africa’s scope of work – like the BASA Arts Sponsorship
Management Toolkit - the awards also play a crucial role in recognising the
commercial benefit and success for businesses that support the arts.
The full list of categories now open for
entry in the 16th Annual Business Day BASA Awards, supported by Anglo American
is as follows:
Innovation
Award: This award recognises the most innovative
and progressive partnership in all mediums of creativity; one that has served
all the partners’ purposes effectively over the past 12 months and highlighted
creativity and originality in the process.
First
Time Sponsor Award: For a business supporting the
arts for the first time, regardless of size, budget, or whether it is CSI or
marketing.
Increasing
Access to the Arts Award: For a partnership that
has encouraged specific audience engagement with the arts or has made a
significant contribution to brand, market and audience development, while still
promoting the business through above-the-line media or a partnership that has
made a significant contribution to regeneration or sustainable growth through a
CSI budget.
International
Sponsorship Award: Awarded to a global-level
partnership that builds brand reputation and audience for both the business and
arts organisations across international borders through an event or marketing
project showcasing SA to the rest of the world, and/or bringing international
arts projects to South Africa.
Long
Term Partnership Award: A company which has
significantly developed and expanded its commitment to an arts project over
three years or longer. The value to the arts project, the broader community and
the business, must be apparent.
Media
Sponsorship Award: For consistent and innovative
support given by electronic, print, broadcast and web based media.
Single
Strategic Project Award: For an outstanding single
sponsorship, with best use of a project, which is an integral part of the
sponsors overall brand and marketing programme.
Small
Business Award: For vital support given to the arts
by a small company with one to 200 full-time employees and an annual turnover
of no more than R10 million.
Sponsorship
In Kind Award: For a company giving non-financial
support to the arts.
Youth
Development Award: For projects which involve young
artists and/or young audiences; an educational and development element should
be implicit in the sponsorship.
Arts
and Environment Award, supported by Nedbank: For
business support of arts and culture projects which contribute towards the
sustainability of the environment.
Mentor
of the Year Award, supported by Etana: Recognises
the long-term contribution of a volunteer business mentor to arts organisations
through the Mentorship Programme, and only mentors from the BASA Mentorship
Programme are eligible for this Award
Categories to be awarded by the chairman
and the judging panel:
Diplomacy
in the Arts: Given in recognition of Foreign
Missions which contribute to the development and preservation of the arts in
South Africa as well as the continued prioritisation of cultural diplomacy
between South Africa and the international community.
Art
Champion Award: Awarded to an individual for
outstanding achievement in the encouragement of business support for the arts.
Chairman’s
Premier Award: This is made at the discretion of
the Chairman of BASA and recognises sustained and extraordinary commitment to
the arts in South Africa.
The Awards are audited by Grant Thornton.
The closing date for entries for the BASA
Awards is May 10 2013.
The easy-to-use online nomination system
can be accessed on the BASA website at www.basa.co.za.
The awards section features tips, guidelines, rules and regulations and online
nomination forms. Information about previous winners can also be found on this
website.
Those requiring more information can also
call Lakin Morgan at the BASA offices on 011 447 2295 or 011 447 2289 - or
email lakin@basa.co.za
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