The Market Theatre Laboratory, in partnership with Think
Theatre will host a short “Self Start” course to help artists build careers and
arts-based businesses. Facilitated by four leading arts professionals from
Canada and the USA, the course has travelled from Glasgow to Hong Kong, and
will finally be coming to Johannesburg from August 9 to18 this year.
Applications are now open for both professional and emerging
artists and administrators who would like to develop an entrepreneurial edge by
participating in these intensive workshops. The prestigious team of
facilitators include Professor Liz Bradley (Chair of Drama at Tisch School of
the Arts, NYU) and Anne Mundell (Associate Professor of Scenic Design at
Carnegie Mellon University’s School of Drama.)
Professor Liz Bradley summarises the course content: “As an
artist of this time, you will be challenged to create a context in which your
work can be experienced. Understanding and mastering the attributes and skills
necessary for effective entrepreneurship in the arts will help you build your
career, and create opportunities for your artistic practice to flourish. This
workshop is designed to equip you with the basics of the entrepreneurial
process, make you aware of a wide range of practical resources and enhance your
creative problem solving skills.“
This programme outlines a “step by step” framework through
which to make artistic creation a reality. Practical exercises include
articulating a mission, the options for different producing models, choosing
collaborators, developing a strategic plan, basic fund raising, marketing and
advice on managing the financial and legal aspects essential for start-up
enterprises.
Upon completing the session, emerging artists will have
awareness of the personal and practical issues of entrepreneurship in an
arts-related venture. He/she should be able to grasp the planning process
required in launching a venture, company start-up and/or production process.
The programme design includes informal lectures, written practical exercises,
class discussions, team projects and a capstone presentation. Self-employed
artists need skill sets that enable them to recognize opportunities, act on
them decisively and be able to actualize an arts venture with competence and
confidence.
Interested parties must be available for full-day workshops
at the Market Lab in Gauteng from August 9 to 18, 2013, and should contact
Clara at the Market Laboratory at clara@marketlab.co.za
to receive further information as well as an application form.
Applications close on July 19, 2013.
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