national Arts Festival Banner

Wednesday, October 9, 2013


The 16th Annual Business Day BASA Awards, supported by Anglo American, took place recently in Johannesburg.

For the first time there was a double winner in the Youth Development Award category with the judging panel selecting both Sasol Limited for the South African National Youth Orchestra and Rand Merchant Bank for the Durban Music School.

Rand Merchant Bank has given funding to the Durban Music School for the past seven years. The school embarked on an ambitious project to teach 120 children from the Open Air School (which caters for physically disabled children) how to play a musical instrument. Rand Merchant Bank has covered the costs needed since then. The children perform in concerts at their school and at the Durban Music School.

Another KZN project acknowledged was the partnership set out to create a unique heritage and cultural site that would mark the capture of Nelson Mandela in 1962 and boost the Midlands Meander tourist economy. The most visible aspect of the project is the large-scale sculpture by Marco Cianfanelli which currently attracts up to 700 people a day.

Ukhozi FM received the Media Sponsorship Award for the Unyaka Wesethembiso Season 2. Unyaka Wesethembiso is a joint venture between Ingede Consortium and Ukhozi FM where creative material is read live on Ukhozi FM allowing listeners thereof to pre-empt the end of the story line using their creative thinking. It is also an initiative reaching out to emerging writers through seminars and workshops on creative writing.

“We’re thrilled to have grown South Africa’s only awards recognising business arts partnerships,” comments Business and Arts South Africa CEO, Michelle Constant. “At the very core of what we do are successful partnerships that contribute to the sustainability of the arts but that also benefit both parties in that relationship. This year, the nominees and the winners once again show that there is real value in business partnering with the arts to reach their markets, and achieve shared value.”

“The BASA Awards are always a powerful reminder to the South African business community that, just outside their door, is a society filled with an abundance of different arts,” says Peter Bruce, Business Day Editor-In-Chief. “Each year we get a chance to see what happens when businesses, big or small, partner with projects in this society to create something that has a significant impact on everyone involved. It’s the best thing in Business Day’s calendar.”