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Friday, November 15, 2013


The Arts & Culture Trust (ACT) and Concerts SA, under the auspices of the SAMRO Foundation, present Introduction to Marketing workshops for musicians.

Introductory marketing workshops for musicians, promoters and music venue owners will be hosted in Johannesburg, Durban and Cape Town by Concerts SA in partnership with the Arts and Culture Trust (ACT). A limited number of seats are available and this is the first in a planned series of workshops.

Musicians, managers of music venues or groups, and music promoters across all mediums and genres at any level of experience are invited to participate. The workshop will feature an abbreviated version of ACT’s two-day Building Blocks Marketing in the Arts Master Class and aims to provide participants with marketing and entrepreneurial skills and knowledge.

“Artists need to market themselves, get their names out there, create possibilities for their music to be experienced in different ways, and brush up on the tools that benefit their own careers,” says Nailla Dollie, Project Manager of Concerts SA.

The three-hour workshops will cover both theory and practical tools of marketing. They will provide participants with a broad overview of marketing in the arts as well as offer practical suggestions on advancing their careers, organisations, music venues or bands.

Cultural practitioner, music researcher and academic Brett Pyper will facilitate the workshops. Pyper’s broad-based marketing and entrepreneurial knowledge, coupled with his specialised research and experience in the discipline of music, will ensure that participants gain an understanding of the importance of innovative marketing endeavours for the arts.

The workshops are free of charge and will take place from December 2 to 4, 2013, starting in Johannesburg, then in Durban and Cape Town, respectively.

The Durban workshop will place on: December 3 at The BAT Centre.

As capacity is limited to 20 participants per workshop, interested parties are encouraged to submit their applications as soon as possible. The deadline for applications is November 21, 2013.

For more information contact Karabo Legoabe on 011 712 8410 or e-mail