The Arts & Culture Trust (ACT) and
Concerts SA, under the auspices of the SAMRO Foundation, present Introduction to Marketing workshops for
musicians.
Introductory marketing workshops for
musicians, promoters and music venue owners will be hosted in Johannesburg,
Durban and Cape Town by Concerts SA in partnership with the Arts and Culture
Trust (ACT). A limited number of seats are available and this is the first in a
planned series of workshops.
Musicians, managers of music venues or
groups, and music promoters across all mediums and genres at any level of
experience are invited to participate. The workshop will feature an abbreviated
version of ACT’s two-day Building Blocks Marketing in the Arts Master Class and
aims to provide participants with marketing and entrepreneurial skills and
knowledge.
“Artists need to market themselves, get
their names out there, create possibilities for their music to be experienced
in different ways, and brush up on the tools that benefit their own careers,”
says Nailla Dollie, Project Manager of Concerts SA.
The three-hour workshops will cover both
theory and practical tools of marketing. They will provide participants with a
broad overview of marketing in the arts as well as offer practical suggestions
on advancing their careers, organisations, music venues or bands.
Cultural practitioner, music researcher and
academic Brett Pyper will facilitate the workshops. Pyper’s broad-based
marketing and entrepreneurial knowledge, coupled with his specialised research
and experience in the discipline of music, will ensure that participants gain
an understanding of the importance of innovative marketing endeavours for the arts.
The workshops are free of charge and will
take place from December 2 to 4, 2013, starting in Johannesburg, then in Durban
and Cape Town, respectively.
The Durban workshop will place on: December
3 at The BAT Centre.
As capacity is limited to 20 participants
per workshop, interested parties are encouraged to submit their applications as
soon as possible. The deadline for applications is November 21, 2013.
To apply, complete the application form,
which can be found at: http://tinyurl.com/pfn4kdx
or https://docs.google.com/forms/d/1K7tgu3uT0t9pTsYLKUvkp0Gs_JP2KGeJwnXeRA67s_k/viewform
For more information contact Karabo Legoabe
on 011 712 8410 or e-mail karabo@act.org.za
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