Business and Arts South Africa’s has
revealed a double digit growth in arts sponsorship, in spite of the tight
economic conditions faced by companies over the past two years.
Specifically, the research predicts that an
estimated R438 million was spent on arts sponsorships in 2013 – an 11 percent
growth on the R394 million spent in 2011, as measured by BMI Research.
Conducted by BMI, BASA’s Artstrack Research
tracks consumer engagement in the arts as well as perceptions of the arts and
its sponsors. It is commissioned as a resource to BASA’s 160 business members,
as part of BASA’s wide-ranging support of their arts sponsorship engagement.
“Whilst the Research cannot measure the
full extent of Arts Sponsorship in the country, it is positive news and speaks
directly to the shared value that both business sponsors, arts projects and
organisations are getting out of their relationships,” says BASA CEO, Michelle
Constant.
Once again, music appears to receive the
lion’s share of arts sponsorship in South Africa, with the rest of the spend
going into other diverse arts activities.
The BASA Artstrack Research gives a clear
indication that all leisure and lifestyle activities (including arts, culture,
music, the environment, traditional dance, festivals, museums and zoos) are
potential sponsorship opportunities, whilst breaking down LSM support for
diverse genres.
The research also notes which businesses
are perceived to support the arts, amongst audience members, and highlights the
value of their sponsorship.
For more information on how to buy the full
BASA Artstrack Research contact 011 447 2295 or e-mail info@basa.co.za
('This report was
released by Business and Arts South Africa on 28 May 2014 )
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