To celebrate its 15th anniversary, the highly popular award-winning
glossy magazine Classicfeel announced would be changing its name from its April
edition while extending its reach and incorporating new exciting platforms like
digital publishing and the possibility of dedicated TV exposure.
Loyal supporters and friends joined owners and publishers
Lore and Chris Watterson and the team in celebrating what they describe in the
words of C.S Lewis – “it may be hard for an egg to turn into a bird: it would
be a jolly sight harder for it to learn to fly while remaining an egg.”
After 15 successful years, the team felt a new name was
needed to reflect the present and future changes of the magazine.
“Our name change from Classicfeel to Creative Feel is so
much more than a new masthead; it is the result of an amazing journey. After
the start in 2001 we started to grow, challenging the wonderful creative medium
of print. Today communication has developed so broadly to incorporate digital,
social media, print and television. We wanted to maintain the brand but keep
the feel of what we had created,” says Lore Watterson, editor-in-chief.
The magazine is respected in all art forms and across all
genres – dance, theatre, visual art, drama, performing arts, literature, film,
photography and the various facets of design – from classical to contemporary
and has developed a loyal readership spanning all demographics and ages.
Distribution is national and they regularly partner with many arts
organisations and festivals.
Exquisite photographs adorned cover after cover as
Classicfeel celebrated The National Arts Festival, Standard Bank Young Artists,
William Kentridge’s Magic Flute, Joey
from War Horse. Exhibitions from Picasso, Marlene Dumas and the French Masters
to a celebration of Women in the Arts.
Ismail Mahomed, Artistic Director of the National Arts
Festival, spoke at the launch and had this to say, “The relaunch of this
magazine with a new name is an exciting development. It demonstrates an
editorial passion that values just how broad and intertwined the arts are with
so many other sectors of creativity, imagination and problem-solving.”
Mahomed went on to say: “It is not easy for arts
organisations to shed some of the identity load that they have been carrying
over many years but change is a necessity for sustainability. Creative Feel has
ignited a passion for the arts amongst its readership that still believes that
the arts can be sexy, sensitised, progressive and ever-changing.”
NB: To celebrate the
launch of Creative Feel, the digital version of the launch issue is free to
download on the Apple App Store and the Google Play Store this month, just
search for “creative feel”.
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