Deadline for Entries:
June 15, 2016.
South Africa’s premier awards event celebrating business and
arts partnerships is now open for entry. The 19th Annual BASA Awards, partnered
by Hollard & Business Day, will once again shine a spotlight on the
imaginative and diverse ways that business partners with arts projects, events
and initiatives to bring the arts to the public in different parts of the
country.
“We love the space the Awards gives us to explore and deepen
our enduring passion for all facets of the arts. It’s great to be working with
BASA and Business Day again in growing something that we know is so important
to the arts in South Africa” says Heidi Brauer, Chief Marketing Officer at
Hollard.
Newly named in 2016 is the Beyond Borders Partnership Award,
which will be awarded to a global-level partnership that builds brand
reputation and audience for both the business and an arts organisation across
international borders, through an event or marketing project showcasing South
Africa within Africa and the rest of the world, and/or bringing international
arts projects to South Africa.
The Cultural Tourism Award, supported by Nedbank, has
replaced the “Art and the Environment” category as a way of recognising
business support of arts and culture projects which contribute towards the
growth of communities and jobs, and support the opportunities provided by local
tourism.
To be eligible for entry, partnerships must have been
activated between January 1, 2015, and December 31, 2015. Long-term or ongoing
sponsorships current during that period also qualify for the Awards.
The 19th Annual BASA Awards, partnered by Hollard &
Business Day, cover a broad spectrum of the arts, including visual arts, dance,
theatre, physical performance, music, architecture, fashion and design. The
categories have been designed to recognise different kinds of business and arts
partnerships – from small to substantial.
When considering entries, the judges will look at a number
of carefully considered criteria, including innovation, sustainability and the
shared value that emerged from the arts and business partnership.
Entries close on 15 June 2016.
Entry into the 19th Annual BASA Awards, partnered by Hollard
& Business Day, is facilitated by an online system that is continually
streamlined to ensure ease of use. A team at Business and Arts South Africa’s
Johannesburg office is also available to assist with entry queries and
applications. Contact Lakin@basa.co.za or Leonie@basa.co.za for more
information.
It is important to note that the entries can be completed by
the sponsoring business and/or the recipient arts organisation, but must be
approved by both the business and arts partners.
“The awards are a highlight in our very busy calendar and
the event itself is always a powerful, and hugely enjoyable, reminder of just
what business and the arts can achieve when they join in creating shared
value,” says Michelle Constant, Business and Arts South Africa CEO.
19th Annual BASA Awards, partnered by Hollard & Business
Day, categories:
1. Innovation Award
– This Award recognises the most innovative and progressive partnership in all
mediums of creativity; one that served all partners’ purposes effectively
between January and December 2015, and highlighted creativity and originality
in the process.
2. First Time Sponsor
Award – This Award is for a business
supporting the arts for the first time, regardless of size, budget, whether it
is CSI, marketing, HR, BBE or other.
3. Increasing Access
to the Arts Award – This Award celebrates a partnership that has encouraged
specific audience engagement with the arts or has made a significant
contribution to brand, market and audience development, while still promoting
the business through above-the-line media or a partnership that has made a
significant contribution to regeneration or sustainable growth, through a
marketing and CSI budget or other.
4. Beyond Borders
Partnership Award – Awarded to a global-level partnership that builds brand
reputation and audience for both the business and arts organisations across
international borders through an event or marketing project showcasing SA to
Africa and the rest of the world, and/or bringing international arts projects
to South Africa.
5. Long Term
Partnership Award – A company which has significantly developed and
expanded its commitment to an arts project over three years or longer. The
value to the arts project, the broader community and the business, must be
apparent.
6. Media Sponsorship
Award – For consistent and innovative support given by electronic, print,
broadcast and web based media.
7. Strategic Project
Award – For outstanding initiative, with best use of a project, which is an
integral part of the business’ strategy.
8. Small Business
Award – For vital support given to the arts by a small company with up to
200 hundred full-time employees and an annual turnover of no more than R10
million.
9. Sponsorship In
Kind Award – For a company giving a quantifiable non-monetary support to
the arts.
10. Development Award
– For projects with an implicit educational and development element.
11. Cultural Tourism
Award, supported by Nedbank – For business support of arts and culture
projects which contribute towards the growth of communities and jobs, and
support the opportunities provided by local tourism.
Business and Arts South Africa (NPC) is an internationally
recognised South African development agency with a suite of integrated
programmes implemented nationally and internationally. BASA encourages mutually
beneficial partnerships between business and the arts, securing the future
development of the arts sector in South Africa and contributing to corporate
success through Shared Value. Business and Arts South Africa (NPC) was founded
in 1997 as a joint initiative of the Department of Arts and Culture and the
business sector as a public/private partnership. For more information on Business
and Arts South Africa contact on 011 447 2295 or visit www.basa.co.za
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