Deadline: February 13,
2017.
The SA Taxi Foundation Art Award is gearing up for the third
year of its watershed challenge to practitioners of the visual arts. Entries
for this intriguing Award is now open and creatives, artists, and designers are
invited to begin work on their submissions.
The main Award is worth an impressive R700,000 and
includes a cash amount of R50,000, while the top five finalists will each
receive an Award to the value of R660,000 including a R10,000 cash prize.
The prizes include production of the artists’ designs as
decals, each to be carried by 10 taxis on national routes for a period of six
months – as well as an extensive publicity campaign aimed at creating national
awareness of their work to kick-start their professional careers.
The SA Taxi Foundation Art Award therefore adds significant
momentum for emerging artists trying to build a sustainable career. Won by
Tshepo Mosopa in 2015 and Audrey Anderson in 2016, the Award has seen the work
of altogether 12 finalists’ work grace 120 taxis that transport hundreds of
thousands of South Africans to and from work daily. As a result, the work has
been viewed by millions of South Africans, whether as taxi commuters or other
road users, causing a buzz wherever it is spotted.
Entering the Art Award is a two-step process. Firstly,
artists are required to create an original artwork in any medium based on the
brief given in the entry form. Secondly, they are required to design a decal
for a taxi interpreting the ideas and concepts of their original artwork. These
taxi decals should be an extension of the artwork and use either visual
elements or interpret the concept of the original work to translate it into a
successful taxi decal.
Creatives should also consider all of the safety
regulations, visual restraints, and cultural sensitivities that can come into
play once an artwork moves around a city as a three dimensional object. While
the judges are looking for excellence in the artwork as well as the design
work, they will emphasise the way an artist makes the transition from one
format to the other.
Entry forms, entry requirements, and decal templates can all
be downloaded on the SA Taxi Foundation Art Award website, www.sataxiartaward.co.za
Creatives must email their entries online, to info@sataxiartaward.co.za
For more information, contact the art award project
managers, Lizamore & Associates Gallery at 011 880 8802 or tammy@lizamore.co.za
The closing date for Award entries is February 13, 2017.
ACT: (This information
is published on the Arts & Culture Trust’s blog – see http://www.act.org.za)
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