M-Net has decided that none of the five
remaining talent in The Voice SA will
be going home this coming Sunday. In addition, M-Net has also given Luke
Lovemore and PJ Pretorius, who received the fewest votes in the previous two
weeks, the option to return to the show. As such, the voting lines have been
closed.
The decision was made in the interests of
fairness and transparency, after M-Net was alerted about alleged paid-for
marketing efforts (boosted posts) on some talent’s personal social media
accounts. Paid-for marketing, which is against the rules of the competition,
can cause voting spikes which could provide an unfair advantage. This prompted
M-Net to conduct an investigation into the way in which these efforts could
have affected the outcome of the voting results. It was ascertained that only
the past two voting periods, in which Luke Lovemore and PJ Pretorius left the
competition, could have been affected.
“Despite our best efforts, we could not
determine with certainty whether misconduct took place and what the impact
was on the voting results. We believe the fairest solution under these
circumstances is to give all the affected talent another chance,” says Nkateko
Mabaso, GM for M-Net South Africa. “The
Voice SA has proved to be an excellent platform for launching the careers
of new singing talent and we would like encourage our viewers to continue to
vote for their favourites”.
The winner of The Voice SA will be determined by the votes of the viewing public
and will be announced during the finale on July 9. The vote results are
independently computed by Deloitte and Touche and confirmed against the vote
results determined by M-Net.
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