The innovative streamcasting channel,
DUrbanTV, now carries news items from across South Africa and the rest of the
African continent, adding value to its local content from Durban and KwaZulu-Natal.
The DUrbanTV and APO (African Press
Organisation) news service partnership enables viewers to stay ahead of News
Consumption trends ahead of the launch of APO's innovative Video Newswire®
service.
DUrbanTV now joins an elite group of 1000
APO TV channel partners across Africa, the Middle East and the World.
Whether via broadcast TV or online, news is
increasingly being watched as opposed to read, particularly on mobile phones.
Northwestern University in Qatar’s fifth annual report states, for example,
that 78% of Tunisians watch news videos on their smartphones on daily basis
(http://APO.af/iXtTyq). With already 365 million mobile subscribers across the
MENA region (63% of the population) and with the number of smartphone
connections set to triple by 2020 in Africa, according to GSMA study, a
considerable demand for news video content is expected in upcoming years.
As a result, APO Group strongly believes
that it is in the interest of both private and public organizations to
undertake a “paradigm shift” in their media communication approach in order to
remain relevant to their audiences.
APO Group intends to go even further. To
increase smartphone viewership and content shareability, the consulting firm
distributes news video content to specific websites, social media platforms
and, as the Africa-related content provider for leading phone companies, such
as MTN Group, Airtel, Orange and Gloworld, to over 250 million mobile
subscribers across Africa.
“Video Newswire® reflects our goal to
continuously provide best-in-class solutions in line with local media
landscapes. As the leader in media relations in Africa and the Middle East, we
are best positioned to assist organizations in understanding audience
preferences and attitudes towards the media and alert them to new forms of
media communications. News video is a growing trend and this is just the
beginning,” concluded the founder and CEO of APO Group.
DUrbanTV can be viewed at
http://www.durbantv.net
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