(Lorreta)
RnB/Hip Hop rising star, Cindy Lorreta
Hlubi (28) a.k.a Lorreta, is all set to release her latest single on May 16,
promising a banging hit with authentic local flavour.
Lorreta is a South African born
singer/songwriter, aspiring presenter and entrepreneur. Originally from
Sydenham, now based in Pinetown, Lorreta has already achieved major strides in
her career so far, having shared the stage with South African music stars with
the likes of Nasty C, Babes Wodomo, Zakes Bantwini, Siphokazi and others.
Her latest offering titled Nobody sees her partnering with one of
Nigeria’s hottest Reggae/dancehall exports, B’Clean (who is signed to the
renowned Nigerian duo P-Squared). She's also collaborated with local Kwaito
newcomer, Sgananda Shezi - popularly known for his performances on the hit
soapie Uzalo on SABC 1.
This club banger will be released on May 16,
2018, and presents a dancehall and afro-beat style whilst honing in on the
currently trending Gqom wave, but still remaining true to Lorreta's remarkable
RnB/Hip Hop flair in perfect harmony.
Commenting on the inspiration behind Nobody, Lorreta said: ''I've always been
fascinated by reggae and dancehall music hence I felt the need to create a
'feel good' track of my own with elements I enjoyed. I enjoy making interesting
musical blends and I wanted to share a piece of my world by showing the masses
where I'm from by including the local ascents of Kwaito and Gqom.''
She is extremely excited about the
collaboration with B’Clean and Sgananda: ''To be honest, B'Clean's role on this
track was initially intended for Ghana's dancehall Queen 'AKsongstress' and
when a trusted talented producer friend of mine by the name of Captain Blu
introduced me to B'Clean's music, I immediately knew he was the man to bring it
all together. As for Sgananda, his raspy deep voice is one of a kind and I
anticipate all the ladies falling in love.
"In thought merging dancehall,
R&B, Gqom and Kwaito together seemed like a wild idea and at some point
even my producer thought I was crazy, but I had a vision and I was determined
to pull it off. I soon found out that optimism and focus is contagious because
the beat that my producer eventually created is the proof in the pudding, it is
fire!'' she added.
The 28-year-old is determined to make her
mark in the music industry in South Africa, Africa and abroad. ''I've always
believed that I was born to be great and furthermore that the economies of time
will eventually work in my favour if I'm consistent in my beliefs, that build
my character, that translate into actions/activities that will eventually
impact the community. My start just happens to be in music. I would like to
encourage all, and especially women, out there by saying that whatever your
dream may be remember that optimism is the key, many people have ambition and
talent but optimism is the key that rewards your patience.''
Lorreta's music video debut, Mood released in February 2017 and has been
flighted on TV music programming channels like TraceAfrica, MTV Base and Channel
O. She later released On Fleek a trap
song that playfully honours the strength and prowess of all women and their
confidence in their own skin.
Following the success of these releases,
Lorreta’s newest release, Nobody, will be available on iTunes, Google Play,
Deezer, Spotify, SoundCloud, YouTube from May 16, 2018.
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