As a direct result of the recent
Intellectual Property Arts conference held at the Alliance Francaise, DUrbanTV
has taken the bold step to create ArtsStream,
an arts-focused stream of programming as part of their online webTV channel.
Artstream's aim is to expose and promote
the arts and assist with the upliftment of the image of local art and artists
to the general public locally, nationally and internationally.
DUrbanTV Executive Producer, Doreen Theys
said of the initiative, "Artists expose people to culture, culture
attracts tourism and tourism brings in the people who ultimately buy and take
home a part of our heritage in the form of a piece of art or craft work. Art is
therefore vital to our local economy. The exposure that DurbanTV and ArtStream will enable the arts community
to take its rightful place at the helm of Durban's efforts to promote itself
and bring prosperity to its citizens. However, the business of art has to
become a priority where Artists, galleries, and art businesses place real value
on marketing themselves and their offerings. DUrbanTV is the ideal platform for
them to do so."
By creating a dedicated DUrbanTV 'online
Artspace' artists and galleries can now work with DUrbanTV to promote
themselves, to nurture a renewed appreciation for Durban Art and tap into the
internet as a market place through the creation of on-going video and Arts related
social media content.
DUrbanTV has designed special DUrbanTV
packages which will enable local arts-related businesses to support the ArtStream channel by taking advert space
around the stream and DurbanTV's website and social media. In doing so the
funds will be used to produce a variety of programming on the arts which will
highlight the diversity and talent of the local arts community.
Special ArtsStream Package
Website Strip Advert placement - R1750 per
week
Website Block Advert placement plus copy -
R 1750 per week
Pre-Event Advert package @ R 3750 per two
week period
(includes website block advert plus paid
social media push through FB & Twitter)
Rates are negotiable for on-going bookings
(T&C's apply on all bookings)
For Ad bookings contact:
info@durbanmedia.net
DurbanTV's regular monthly audience of over
50,000 South African viewers, is further bolstered by its international reach
as an online channel, providing an opportunity for advertisers to reach
specific-interest audiences worldwide.
DUrbanTV is prepared to offer preferential
social media advertising rates and programme sponsorship opportunities to the
arts business community in order to develop on-going partnerships to ensure
that ArtStream becomes a powerful
local and international marketing tool for the Durban arts community to develop
audience appreciation for arts and grow a strong customer base for art and
crafts from Durban and KwaZulu-Natal on a local and international level.
DUrbanTV, SA's first streamcasting TV
channel was developed as a result of the merging of the worldwide internet and
Television industry environments.
The channel focuses on creating positive
programming covering Durban and KwaZulu Natal, with Durban being the central
point of reference for arts, culture, tourism, sport, and business development.
The channel has successfully worked with
clients such as Innovate Durban, Durban Invest, the Durban Film & KZN Film
Offices, Durban Tourism, and eThekwini Communications office to promote various
city initiatives and to produce a variety of programming.
National advertisers and programme sponsors
have included Bridgestone and Mutual & Federal, whilst local business
entities such as Illovo, Engen 45th Cutting, PowerKing Racing, The Holiday
Train & Events amongst others, have all gained from marketing exposure on
the channel.
DUrbanTV is also directly linked with
TVBrics, the official channel of the Bric's countries of Brazil, Russia, India,
China & SA and, has also recently affiliated to a Los Angeles based online
video content library who will soon begin distributing DUrbanTV's content to
other worldwide online news and social media video content providers, adding to
the exposure for all of DurbanTV's content globally.
DUrbanTV can be viewed at www.durbantv.net