Calum Stevenson, an irrefutable authority
in the South African entertainment industry, has launched Blue Key Digital
Marketing: Africa’s only digital marketing agency committed exclusively to live
entertainment and the performing arts.
With close on 30 years professional
experience in commercial and non-profit sectors of the arts and entertainment
industry, Stevenson until recently headed up the Theatre Department at Gold
Reef City after joining The Lyric Theatre 13 years ago.
Being results-oriented, the nature of the
digital landscape fits well with his analytical mind-set. He has a knack for
designing, fine-tuning, and perfecting systems, projects, & processes which
aligns comfortably with the tools available to digital marketers.
Coupled with this, his long-standing
experience in arts marketing makes this the ideal move into the digital
marketing space with the creation of Blue Key Digital Marketing: an agency for
arts and entertainment professionals who are serious about growing their
audiences.
On the creation of this new agency, Calum
had this to say:
“I’ve been in the industry for close on 30
years and one of my greatest pleasures is connecting audiences with creative
product. Backing what I call the “imagineers” - producers and creative souls -
in their vision to delight, entertain, inform, transform … that’s what fires me
up”.
He continues: “I’m very much a systems
person so I get excited about the potential for digital platforms to grow
audiences. How we market creative product is vastly different to when I first
started out. Today I see a need for specialised digital marketing tailored to
industry needs”.
Based in Johannesburg and in a position to
operate nationwide, Blue Key Digital Marketing will focus on three key necessities:
audience acquisition, audience engagement, and audience retention.
A strong focus will be on the growth of
audiences to translate into ticket sales even when companies and enterprises
are not actually in market with ticket sales.
Stevenson explains: “Blue Key’s been six
months in development and there was obviously no way I could have foreseen the
challenges facing us today. The shock impact of Covid-19 on our industry is
glaring - the long-term effects uncertain.
“Time will come when audiences gather
together again for the love of music, theatre, dance - in appreciation of the
story-tellers, performers, and entertainers who remind us to celebrate our
common humanity. Because we are by nature,
social creatures.
“My aim is that Blue Key plays a role in
helping our ‘imagineers’ optimise their digital assets, grow their online
audiences, and prepare to meet what I foresee will be a massive demand when we
once again open doors to welcome audiences”.
For those with budget constraints, Blue Key
Digital Marketing is offering a free subscription to MyBlueKey Insights -
practical digital solutions that industry professionals can implement
themselves.
For this and other services that Blue Key
Digital Marketing offers the arts & entertainment industry, visit:
www.mybluekey.com
Blue Key will offer clients a host of
services, including:
• Market
research to gain insights into audience demographics, behaviour, and digital
habits;
• Targeted
online advertising to grow audiences and maximise ticket sales;
• Website
design and management to maintain a professional online presence;
• Customer
relationship marketing to maximise satisfaction, loyalty, and lifetime value of
existing audiences;
• Data
analytics to convert online users into paying audience members;
• Social
media marketing to build, nurture, and maintain online communities.
Clients who can benefit from Calum’s years
of expertise will include:
• Producers,
promoters, and presenters of live shows;
• Industry
executives, managers, and administrators;
• Those
passionate about showcasing great creative talent;
• Those
typically constrained by tight marketing budgets;
• Those
concerned about the sustainability of their business;
• Those
who want to reach a wider paying audience;
• Marketers,
publicists, and communications specialists;
• Creatives,
performers, and technicians;
• Artist
managers, agents, educators, and researchers
With a seasoned industry professional
behind Blue Key Digital Marketing, there is no better time than now whilst in
lockdown, to get in touch with Calum Stevenson to see how best Blue Key can
assist you through this tough transition.
Subscribe to MyBlueKey Insights for free at
mybluekey.com/subscribe
Follow Blue Key Digital Marketing online
at:
FACEBOOK:
MyBlueKey
LINKEDIN: MyBlueKey
TWITTER:
@BlueKeyOfficial
WEBSITE: mybluekey.com
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