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Sunday, November 22, 2020

ARTIFY INITIATIVES


(Mandela portrait by Makiwa Mutomba)

Join a community of thriving visual artists by becoming part of #Artify!

Artify, the Hilton Arts Festival’s e-commerce site for the visual arts, announces two exciting initiatives, happening right now. One will launch your career; the other can win you a prize worth R56,000!!

Art is the soul of the nation – so if you are an artist, be a part of this creative soul. Durban Youth Radio has partnered with ARTIFY to offer artists an opportunity of a lifetime. You could be one of those selected to exhibit and sell your art on Artify.Africa. Any style, any medium – painting, sculpture, photography – get your work exposed to a national and international audience. Go find out how on http://artify.africa

Look for the DYR button, click it and off you go! Alternatively, find the link on http://artify.africa on social media - Facebook or Instagram - Artify.Africa.. Starting November 23, 2020 – check it out!

But this is not all …you can also win a magnificent painting – a portrait of Mandela by Makiwa Mutomba. It is 100 x 100 cm, acrylic on canvas and worth R56,000!

To stand a chance to win this magnificent prize all you need to do is to log onto http://artify.africa, browse all the art for sale and BUY something. Your name will then be entered into a lucky draw. So if you do your festive season shopping on Artify, you stand to win yourself a present, too. You deserve this – end 2020 on an artistic note.

Artify is a brand new e-commerce marketplace specifically designed for the sale of visual art. It was created, initially, by the Hilton Arts Festival as a part of the Virtual Celebration which took the place of the Festival this year.

Artify is an ideal platform for visual artists of all genres to make their work available to the public. Although only a month old, the 55 artists who have already joined are thrilled with the ease with which the site works, the quality of the art for sale and – most importantly – that there have already been sales.

Feedback from the public has also been positive, with buyers finding the site easy to navigate and very secure. It is possible to search for work by artist name, genre and medium – so finding your favourites is easy! Artify offers a door-to-door courier service between buyer and seller. Nothing could be easier!

Artify is profiling many well-known names in the art world from internationally-acclaimed potter, Andrew Walford, and KZN’s own much-loved oil painter, Anton Benzon’s, iconic landscapes to many artists offering the public a great variety wildlife, portraits, botanicals, abstract, architectural  and still life work. Mediums range from photography to watercolours, pottery to charcoal, acrylic to sculpture. Plans are afoot to include sections on pop, graffiti, anime, bespoke craft and contemporary African work.

“Art is an everlasting gift to give,” says Sue Clarence, director of the Hilton Arts Festival. “As we approach the festive season of this extraordinary year in the history of mankind, choose art to give friends and loved ones, support those who are trying to generate their own income rather than global conglomerates with mass produced goods.

Dates for the Hilton Arts Festival 2021 are September 10 to 12, Covid permitting.