national Arts Festival Banner

Monday, December 6, 2021


Durban FilmMart Institute is pleased to announce its inaugural DFMI Alumni Business Lab and the producers participating in the programme.

The 12-week business skills development programme is aimed at nurturing and empowering mid-career producers with the necessary skills to run efficient businesses and effectively engage in a global market. “The film and audio-visual industry in Africa has the potential to create over 20 million jobs and generate over €15 billion in revenues per year, yet the industry only realises roughly a quarter of this value. This is according to a recent report produced by UNESCO,” says General Manager, Magdalene Reddy, “We trust this DFMI programme will contribute to the strengthening of expertise in the film industry in Africa and bringing its potential to fruition.”

DFMI Alumni Business Lab, which commences this week, will take place online and will cover themes such as business and financial management, understanding IP and entertainment law and distribution strategies. 30 Industry professionals from across the continent have been selected from an open call process. The sessions will be conducted in English with simultaneous French and Portuguese translations.

South African programme participants include:

Amanda Lane (South Africa)

Caroline Doherty (South Africa)

Deidre Jantjies (South Africa)

Jabulile Newman (South Africa)

Khosie Dali (South Africa)

Liezel Vermeulen (South Africa)

Liese Kuhn (South Africa)

Luzuko Dilima (South Africa)

Nomawonga Khumalo (South Africa)

Sithabile Mkhize (South Africa)

Xolelwa Nhlabatsi (South Africa)


The other participants are:

Carlos Yuri Ceuninck (Cabo Verde)

Deve Shema (Rwanda)

Florence Mkinga (Tanzania)

Gertzon Pveclidias Witbooi (Namibia)

Jihene Ayari (Egypt)

Joan Njeri Maina (Kenya)

Margaret Wachera Njeri (Kenya)

Marie Laurentine Bayala (Burkina Faso)

Mark Wambui (Kenya)

Merieme Addou (Morocco)

Mohamed Rashad Ibrahim (Egypt)

Moreetsi Gabang (Botswana)

Nuotama Bodomo (Ghana)

Oge Obasi (Benin)

Orlando Miguel Junior Mabasso (Mozambique)

Pedro Soulé (Cabo Verde)

Rasha Hosny (Egypt)

Tapiwa Chipfupa (Zimbabwe)

Wezam Moimi (Democratic Republic of The Congo)


DFMI Alumni Business Lab is produced by the Durban FilmMart Institute with principal funding from DW Akademie, supported by the Federal Ministry for Economic Cooperation and Development.

The Durban FilmMart Institute is a non-profit company that facilitates local and international trade and investment in African film content and generates market access for African film industry professionals and content to international markets.  The DFMI produces Africa's premier finance and coproduction film market - the Durban FilmMart.

DWAkademie is Deutsche Welle's centre for international media development, journalism training and knowledge transfer. Their projects strengthen the human right to freedom of expression and unhindered access to information. DW Akademie empowers people worldwide to make independent decisions based on reliable facts and constructive dialogue.

DW Akademie is a strategic partner of the German Federal Ministry for Economic Cooperation and Development. It also receives funding from the Federal Foreign Office and the European Union and is active in approximately 60 developing countries and emerging economies

For more information visit