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Friday, July 29, 2022


2022 sees Business and Arts South Africa (BASA) celebrating its 25th anniversary and presenting the 25th Annual BASA Awards, partnered by Hollard.

This year’s event will follow a live format after pivoting to a virtual ceremony in 2020. As we emerge from the COVID years, the Awards partners and creative teams are pleased to announce LIGHTS UP: Time to Shine as this year’s theme.

Says BASA CEO, Ashraf Johaardien: “2021 was a particularly difficult year, perhaps more so than 2020. There was a lot of interruption and constant turmoil in the environment and budgets also started to reflect the knocks of 2020’s cessation of business. It was a complex environment to work in. Every qualifying BASA Awards entrant deserves recognition for their determination and creativity, and we truly look forward to celebrating the finalists and winners this year.”

BASA Awards Producer, Sinenhlanla Mdiya, who heads up the event for the second year, comments: “The value of partnership and collaboration has been highlighted for some time. This has been a time in which inspiring work has been truly needed and yet hard to produce. As we look to a better future and an increased return to consistency and opportunity, it is significant that we pause to honour those that lit up the way in 2021. Honouring businesses and artists who found ways to create together feels more important than ever.”

Hollard’s Head of Group Marketing, Joanna Mondon, agrees that the awards point towards a better future: “As we continue to emerge from two years of lockdown, the arts can light the way forward as we reconnect with everything that makes us human. As believers in the power of partnership, all of us at Hollard are proud to celebrate the corporates and artists that have collaborated to keep the light shining during a time of darkness and turmoil. We hope that these awards encourage more corporates to partner with artists and art organisations so that art can inspire more South Africans and help create better futures for more people.”

Entries are now closed for the 25th BASA Awards. The category finalists (selected by the Awards judging panel and audited by Middel and Partners) will be announced on August 18 and the overall winners will be announced at a private event on August 29, 2022.

Beyond Borders Partnership Award – Awarded to a partnership that builds brand reputation and audience for both partners across borders, through a project showcasing South Africa to the rest of the continent and/or overseas, or bringing international or intercontinental arts projects to South Africa.

Community Development Award – Recognising NPO/NGO/CBO/PBO support for arts and culture projects enhancing their communities, whether through education, skills development, contributing to livelihoods or employment, tourism, or other growth opportunities at a grass-roots level.

Corporate Social Investment Award – Acknowledging vital support for arts and culture projects enhancing their communities, from medium to large businesses (i.e. with more than 50 full-time employees and over R40 million annual turnover) as part of their wider CSI/CSR strategy.

First-Time Sponsor Award – Awarded to a sponsor supporting the arts for the first time, regardless of size, or budget, whether it is through CSI, marketing, HR, B-BBEE or other.

Innovation Award – Celebrating the most innovative, cutting edge and progressive partnership that served all partners’ purposes effectively. These breakthrough projects and partnerships should demonstrate great creativity, originality, reinvention, new methodologies, or technological/digital innovation.

Long-Term Partnership Award – Recognising outstanding initiative and commitment to the arts over a longer-term period (at least three years) as an integral part of the sponsor’s strategy. The value to the arts project, the broader community and the sponsor, must be apparent.

Sponsorship In-Kind Award – Acknowledging a sponsor giving quantifiable and impactful non-monetary support to the arts. This may be through in-kind provision of equipment, materials, media or PR support, space, transportation or travel, or any other products or services, as opposed to monetary sponsorship.

SMME Award – Awarded for vital support given to the arts by a micro, small or medium enterprise with up to 250 full-time employees and an annual turnover of no more than R100 million.

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