Have you got what it takes? Registrations are now open for Cannes Young Lions 2023!
Ster-Kinekor is on the lookout for the country’s leading young creative talent for an opportunity to showcase local excellence on the global stage. As the official local representative for the Cannes Lions International Festival of Creativity, the country’s leading cinema chain is once again sponsoring the Film category of the Young Lions competition this year.
“The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure over a 48-hour period,” says Lynne Wylie, Chief Marketing Officer of Ster-Kinekor.
Registration for this year’s competition is now open. The search is on for teams comprising two young professionals (such as an art director and a copywriter), both aged 31 years old or younger (i.e. born on or after June 23, 1992), and who are currently employed and working in a creative, advertising, production or digital agency.
Here's how it works:
The teams of two must register here (https://www.sterkinekor.com/content/sales-at-sk/cannes-lions) for the
South African Young Lions competition – Film Category. Registration is now open
and will close on Thursday, March 30, 2023. Send your registration to younglions@sterkinekor.com
A brief will be published on Friday March 31, 2023, from 12h00 noon on the Ster-Kinekor website. Once the brief goes live, your team will have just 48 hours to conceptualise, film, edit and deliver a 30/45/60-second commercial on the topic provided. All creative entries must be submitted by Monday April 3, 2023, before 12h00.
Once you have sent in your entry, it’s all up to the judges, comprising a panel of industry experts and professionals.
The winning entry, as judged by the panel, will be announced in mid-April 2023. If your team is the one that makes the final cut, the two of you will go on to represent South Africa at the Cannes Lions Festival of Creativity, taking place in Cannes France from June 19 to 23. There you will compete against other winning teams from around the world for the ultimate prestige of being crowned this year’s Film Young Lions.
“When you are creating your advert, have fun. It will come across in the final film. Be brave, there are no wrong answers. It’s all about the big idea and the creative concept,” says Wylie.
So, what are you waiting for? Register now for this year’s Young Lions Film competition, part of the annual Cannes Lions International Festival of Creativity, and take your best shot at winning some serious glory on the global stage.
Link to the entry form for the Ster-Kinekor Cannes Young Lions Competition 2023 – Film Category can be accessed here: https://www.sterkinekor.com/content/sales-at-sk/cannes-lions.
The closing date to submit the entry form to register is Thursday, March 30, 2023.
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