African Bank, committed to fostering growth and development across Africa, is thrilled to announce a valuable partnership with NEFTI (NEFT Vodka and IEFTA, the International Emerging Film Talent Association) to highlight and promote young African talent.
The competition aims to provide aspiring filmmakers the opportunity to showcase their videography and filmmaking skills, while embracing their uniqueness and love for Africa.
The three finalists had 30 days to complete their film, between June 9 and July 9. The task involved that each filmmaker weaved African Bank into the storyline without advertising or product placement, using the African Bank Credit Card. The three finalists are also required to send clips documenting their journey.
The filmmakers have been mentored by NEFTI founder, Paul Robinson, who provided guidance throughout the filmmaking process – these interactions will be recorded and edited into the content.
The winner will be chosen in two stages. The first will involve the judges reviewing videos and selecting a winner. Then there will be an audience choice award, with an online voting platform that allows fans to participate, giving the filmmakers an additional chance to be chosen. Thereafter, the final three films will be exhibited at DFM (Durban FilmMart), which will take place from July 21 to 24, 2023 at Elangeni/Maharani Hotels on the Durban Beachfront in KwaZulu-Natal, where a winner will be crowned in front of a live audience.
$5,000 will be awarded to the winner for their ingenuity, as well as a long-term collaboration to create short films, documentaries, and other video content for African Bank.
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