Deadline: April 12
2024
Arts & Culture Trust announces final call for
applications for the Thuthukisani Programme Atologa 2024
The Arts & Culture Trust (ACT) is excited to announce
the last call for applications for the ACT Thuthukisani Programme Atologa 2024,
which is open to all nine provinces of South Africa until April 12, 2024. Held
in collaboration with Nedbank, the ACT Thuthukisani Programme offers support to
emerging and established arts entrepreneurs and independent artists, providing
essential entrepreneurship training, mentorship, as well as cash investment
opportunities.
The recently concluded cycle 3 of the Thuthukisani programme
in 2023 was exclusively open to Gauteng, Free State, and Western Cape. Now in
its fourth cycle, the programme, called Atologa 2024, invites a select group of
artists and arts entrepreneurs from all South African provinces to apply.
Participants who make it into the programme will commence training in mid-2024,
with the training curriculum covering modules that are essential to
entrepreneurial expertise such as Asset-based Citizen-led Development, Project
Management, Financial Management, Marketing, Strategic Community and Audience
Development, Governance, Monitoring and Evaluation as well as Learning.
Post training completion, participants will have the chance
to present their projects, aiming for cash investment and personalised
mentorship. Eligible projects must demonstrate the potential to generate
income, which requires candidates to work closely with their mentors to develop
a robust project plan. Only projects that illustrate merit and viability to
generate income will be selected for the monetary investment of up to R35,000
for the project rollout, which is to take place within 90 days. Selected
registered companies will be eligible for the maximum amount of R35,000 while
non-registered companies will be eligible for a maximum R10,000 investment
amount.
As a business development course, this programme demands a
substantial commitment of time and effort. The following are eligible for
selection in the programme:
Registered businesses (companies registered with the
Companies and Intellectual Property Commission).
Non-registered businesses (companies not registered with the
Companies and Intellectual Property Commission).
Community art centres from all 9 provinces of South Africa.
South African artists, arts entrepreneurs or organisations
actively operating in South Africa within the disciplines of visual arts,
digital arts, performing arts, music, and literature.
If applying in a music or film capacity, the content, theme,
or subject matter must have arts and culture at its core. For example, music
videos or documentaries about animals are not eligible.
Jessica Denyschen, CEO of ACT, says: “ACT is looking for
arts businesses or projects that demonstrate both merit and the potential to
generate tangible income. In the past, we’ve been privileged to collaborate
with dedicated arts professionals who successfully applied the learnings from
the training curriculum to revitalise their business models, turning them into
profitable ventures. It's a privilege to witness their personal growth, skill
refinement, and transformation into proactive business owners, some of whom
have been creating a multitude of employment opportunities in the creative
sector.’
Poovi Pillay, Executive Head of Corporate Social Investments
(CSI) at Nedbank, says: “Nedbank in partnership with ACT is committed to making
a positive impact on society through our focus on sustainable business creation
and growth. The ACT Thuthukisani Programme Atologa 2024 is all about the
development of small and medium arts enterprises throughout South Africa by
sharing of entrepreneurial skills, mentorship and investment. This empowers
participants with the tools they need to operate professionally and sustainably
as artists and arts entrepreneurs. It also opens doors for partnership
opportunities in diverse South African communities.”
Find out more about the programme and apply before the
closing date of April 12, 2024, by visiting www.act.org.za/thuthukisani.
If you have any questions about this programme, contact Palesa
Molefe at palesa@act.org.za
For more information, visit the ACT website, follow them on
X, or like their Facebook page. Or click on the ACT logo advert to the right of
this article.
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