The surprisingly
simple way to launch a 7-figure business in 48 hours. (Review by Barry Meehan)
“Surprisingly simple”? Maybe to the author, Noah Kagan, who used to work for Facebook, which would have given him the best grounding as regards computing and the internet, but possibly a bit more difficult for us mere mortals.
Don’t be put off, though – this book might be the kick one needs to get your entrepreneurial spirit into gear.
Firstly – according to Kagan – there are three core steps one needs to take to begin the Million Dollar Weekend process:
1. Find a problem people are having that you can solve
2. Craft an irresistible solution whose million dollar-plus
potential is backed by simple market research
3. Spend NO MONEY to quickly validate whether your idea is
the real deal (or not) by preselling it before you build it
So far, so good! But perhaps you have fear and trepidations
that need to be overcome before you dive in head-first? Kagan has answers to
all the following potential problem areas:
1. “I don’t have any
good ideas “
2. “I have too many
ideas “
3. “Starting a business is risky. I’d be nervous about
quitting my job”
4. “I’ve started a few different businesses. They do okay
and then I lose interest”
5. “How will it scale?”
6. “I don’t have enough time to create a business”
7. “I need to read more, do more research, and be totally
prepared before | can start”
8. “I’m broke. I’ve spent so much money and have made zero
dollars in profit”
9. I’m not good at marketing”
10. I need a technical co-founder to implement the latest technology”
One of the main drawbacks, apparently, in starting a new
business is the Fear of Asking. To quote Steve Jobs, founder of Apple, “Most
people are afraid to ask. You gotta act. And you gotta be willing to fail.”
So, if you’re not too afraid, Million Dollar Weekend is probably a good read. Who knows – it could work for you, if you’re prepared to put the effort in and follow Kagan’s path to riches. I mean, let’s face it, even a million Rand weekend would be better than your present income, wouldn’t it? - Barry Meehan
Million Dollar Weekend is published by: Ebury Edge, Penguin Random House Uk, penguin.co.uk; ISBN 978-1-52914-618-9
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