An interesting investment trend that has been steadily gaining traction in South Africa over the last four years: It’s the rise of passion investments. What are passion investments you may ask, one such example (although we have many others, too) is the rise of bespoke luxury handbags as high-yield alternative assets, with some now commanding prices exceeding R1 million in South Africa.
Recent market analyses highlight that certain iconic luxury handbags, such as those from Hermès, Chanel, and Louis Vuitton, have consistently outperformed traditional investment vehicles like stocks and gold in terms of value appreciation.
For instance:
Stable Value Growth: A study by Knight Frank's Wealth Report found that collectible handbags saw an average value increase of 17% between 2022 and 2024, showcasing resilience even amidst economic volatility.
Scarcity and Exclusivity: Limited production and long waitlists for sought-after designs (e.g., the Hermès Birkin) create natural scarcity, driving up their long-term value.
Cultural Significance: These items often transcend their utility, representing art, heritage, and status—factors that underpin enduring demand among collectors and investors alike.
In South Africa, this trend is especially intriguing as
affluent investors seek diversification in an uncertain economic climate. The
luxury market's robust performance also speaks to the global appeal and
liquidity of such assets.
This unique intersection of fashion, finance, and culture presents a timely and engaging angle for readers that is not often spoken about. I’d be delighted to provide further insights, and help facilitate an interview with industry expert, Marelize van Zyl , CEO of Aspire Art who specialises in passion investments. Marelize has also recently added classic, luxury vehicles to her art portfolio and can speak to the investment opportunity and stats around such pieces.
Aspire Art has partnered with WH Auctioneers and Rosso Sport Auto to launch Aspire Collectable Cars, and Jake Gore, who is on the Board of Directors at the Gore Foundation is also available to speak to why they have chosen to partner with such a unique, artistic investment opportunity.
Aspire’s inaugural rare collectable car auction, held in November, made history with a unique collection of rare vehicles including Ferrari, Porsche, and Mercedes-Benz.
Marelize van Zyl, CEO of Aspire Art, explains that the launch of Aspire Collectable Cars meets the growing demand for high-quality and significant vehicles, filling a significant gap in South Africa’s local market. She also shares the synergy between rare cars and fine art as complementary passion investments. Jake Gore, board member and car collector, reveals insights into standout finds like a 1960 Mercedes-Benz 190SL Roadster, untouched for decades, and the appeal of original, rare components.
For more information, visit: www.aspireart.net
Posts
