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Monday, December 22, 2008


In partnership with UNICEF, the RedCap Foundation has launched a special gift in stores to support children this Christmas. The Kids are Priceless teddy bears will be sold in Mr Price Home stores countrywide and make the perfect Christmas or birthday gift for children.

More importantly, proceeds from the teddies will benefit UNICEF and RedCap Foundation programmes which aim to provide important stimulation and learning to young children across South Africa.

The teddy-bear campaign is part of the wider partnership between the RedCap Foundation and UNICEF to benefit early childhood development in South Africa.

"Our teddies are the perfect way to support less fortunate kids this Christmas, and we hope that all South Africans will show their love and devotion to children as part of the Christmas spirit by buying a bear in-store," said Natasja Ambrosio, Foundation Manager for the RedCap Foundation.

The campaign was also fortunate to receive the support of several UNICEF Celebrity Advocates including Danny K and fiancĂ©’ Lee-Anne Liebenberg, Tshedi from the popular music Group Malaika, and UNICEF Goodwill Ambassador Yvonne Chaka-Chaka.

Teddies are available in stores from just R19.99 each. Larger teddy bears, which will also benefit UNICEF, will be on sale at Sheet Street during the Christmas period only.