52ND ANNUAL GRAMMY AWARDS

Channel O to broadcast 52nd Annual Grammy Awards live throughout Africa!

Channel O starts 2010 in excellent style with news that the Original.African channel will once again be broadcasting the 52nd Annual Grammy Awards live, direct from Los Angeles.

Music fans throughout Africa will be able to be the first to see who walks away with the music world’s most coveted awards statuette on February 1 at 03h00 when the live broadcast kicks off in Los Angeles Staples Centre. Will it be leading GRAMMY® Award nominee Beyoncé, who goes into the awards event with a massive 10 nominations and will be looking to add to her already impressive seven Grammy Awards collection? Or will it be 2009’s undisputed comeback kid Maxwell? Or maybe even country-pop artist Taylor Swift who is the second most nominated artist going into the event with eight nods and who will no doubt be on the lookout for any Kanye West stage invasions on the night!

All three of these leading nominees are also amongst the star-studded list of performers slated to take to the stage at the Staples Centre in what has all the markings of a phenomenal live music show. Beyoncé, Maxwell and Swift will be joined by other nominees the Black Eyed Peas (who, like Maxwell, have six nominations) and Lady Antebellum who has two nominations.

Organisers have also just announced several additional performers for the event including South African-born Dave Matthews and his band, Green Day, Lady Gaga, Pink, and the Zac Brown Band.

The 52nd Annual GRAMMY Awards are produced by John Cossette Productions and AEG Ehrlich Ventures for The Recording Academy. Established in 1957, The Recording Academy is an organisation of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the pre-eminent peer-recognised award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programmes.

Catch the 52nd Annual Grammy Awards live on Channel O on February 1 at 03h00 with a repeat on M-Net - Channel 101 - at 21h30.