DORITOS AD COMPETITION

Cash up for grabs for members of the public by rating their favourite Doritos Collisions ad.

Members of the public can win their share of R20,000 in cash – merely by rating their favourite Doritos Collisions adverts submitted by SA’s hottest young creative minds. Doritos has made four 15-second television adverts to promote its new Collisions flavours – Buffalo Wings & Cheesy Nachos, and Grilled Steak & Creamy Chilli – but the ads are only half-finished. Now it’s up to film and video students, and anyone else with a sharp mind and a creative eye, to finish them by adding another 15 seconds of filmed or animated footage – and then stand in line to partake in the R200,000 prize pot.

From April 19 until May 24, anyone who registers on www.15seconds.co.za or www.15seconds.mobi can rate the advert entries – and potentially score their share of a cool R20,000 in the daily draws. During that period, a daily random draw will take place, with each day’s winner receiving R500. Bonus draws will take place every Friday from April 23 to May 21.

Video whizkids can complete one of four Doritos Collisions ad intros: The House Party, Peeping Tina, Double Vision and an Anything Goes generic option, which can be viewed and downloaded at www.15seconds.co.za

All entrants have to do is produce an innovative 15-second ending that cleverly refers to the dual nature of Doritos Collisions. After uploading their video clip to the website, they can make use of social networking tools to promote it.

Pre-judging will take place from May 25 to 28 and final judging is on May 31. The four winners, who will be announced on June 4, will each receive R50,000 in cash. In addition, the best student and non-student submissions will be entered into the Loeries Student Awards, exposure that could provide a valuable kickstart to a career in advertising, design or film.

The closing date for video entries is May 24, 2010, so get chomping and brainstorming! In the meantime, from April 19 members of the public can visit the website or mobisite to check out the entries and start staking their claim on some serious cash.