FEELGOOD CONCERTS

Recently launched in Johannesburg, FeelGood Concerts is a new independent company that aims to revolutionise the entertainment industry. Jason Wolverson, Bonnie Robinson and Deonita Damons recognised a gap in the market, and want to exploit the gap by organising world-class concerts and music events bringing world-class experiences not yet encountered in South Africa

“Our vision is to host concerts that will provide a complete concert experience, not just the performance”, says Wolverson, Entertainment Director, FeelGood Concerts. “FeelGood Concerts intend to bridge the gap that exists between South African and other countries by bringing world-class events to the local market. If you have experienced a concert overseas you will agree that there is a substantial difference between these international concerts versus concerts staged in South Africa. The sponsors and media partners that we have approached have agreed and recognised this as a gap that needs to be filled.”

Events Director at FeelGood Concerts, Bonnie Robinson adds: “We understand that there are various target audiences and that different strokes apply for different folks. We also realise that little has been done to accommodate individuals with physical challenges to attend concerts. Our aim is to address the needs of everybody and to create unforgettable experiences. We are in the process of finalising negotiations with two of the country’s top entertainers to come on board as brand ambassadors for the FeelGood Concerts brand. We will be revealing more information as soon as the contracts have been finalised.”

The FeelGood Concert team represents a blend of experiences and an excellent track record in the entertainment industry. The team has relationships with David Gresham Records, Sony Music and Black Eyed Peas Events. The trio have set a target of staging between three and four concerts with A-class international stars, every year aimed at exposing South African audiences to the “wow factor” associated with similar events hosted in other parts of the world

“We have observed that ticketing is dominated by a major player so we intend to embrace new ticketing methodology which will cut out the middle man. We believe this will add to a seamless experience when staging events of this magnitude,” comments Wolverson. “South Africa has long been starved of regular global experiences. We deserve the best and we intend delivering the best. Let’s invest in the skills of staging, sound, camera and costumes to build a quality industry together.”

More information from Vuma Reputation Management through Tshepiso Seopa at email Tshepiso@vumareputation.com or Lunice Johnston on email: lunice@vumareputation.com