CASUAL DAY RAISES RECORD AMOUNT

South Africa’s biggest fundraising project for persons with disabilities, Casual Day, recently announced the amount of money raised during the 2011 project. Last year Casual Day took place on September 2, 2011, and saw the nation dress in the theme, Rock stars – Worn to be Wild in support of the cause.

A small donation of R10 is made for the official Casual Day sticker, providing a means for the project to raise funds. In this way, a record amount of R20,315,451 was raised, benefiting approximately 400 organisations rendering services in the field of disability, via the structures of six major, national beneficiaries.

Casual Day is a successful initiative of the National Council for Persons with Physical Disabilities in South Africa (NCPPDSA) and beneficiaries include Epilepsy SA, DEAFSA, SA National Council for the Blind, SA Federation for Mental Health, Disabled People SA as well as the NCPPDSA.

The annual Casual Day event has become a staple on the calendars of corporate South Africa providing an easy and fun-filled way to make a positive contribution to one of most marginalised sectors of society. The opportunity for office camaraderie is welcomed as each year on the first Friday of September, people are encouraged to wear something different to what they usually wear, wearing the sticker as an endorsement of the serious sentiment behind the light-hearted change in dress code.

Inspired by a naval and boating theme, the 2012 message is Get on Board. Whilst the public is encouraged to dress like a captain, sailor or pirate, the implication is that wearing the sticker is the endorsement to show that they did, in fact, get on board with Casual Day. This year’s campaign takes place on September 7, 2012.

More information from Cornel Theron on 012 663 8181 or email: casualday@mweb.co.za or visit www.casualday.co.za