HANSA PILSENER BEEG DREAMER

The beer with the special ingredient is looking for four South Africans with special ideas, hoping to turn their dreams into reality.

Hansa Pilsener’s Next Beeg Dreamer campaign will reward winners in four different categories – Music, Hansa, Community, and the Home - with enough money to realise their respective dreams from the Hansa Dream Fund.

A panel of expert judges – musician and producer Zakes Bantwini (Music) entrepreneur and brand expert Thebe Ikalafeng (Hansa), former Miss South Africa Augustine Masilela (Community) and South African Breweries Marketing Manager Kelebogile Mashigo (Home) will whittle down the entries and decide on the top three ‘beeg dreamers’ in each category, with consumers then voting for the winners on the website, via SMS and through the interactive response voice line.

“The Music category looks for an invention that is music related, drawing its inspiration from Hansa’s previous advertising campaigns where the lead character Vuyo creates a musical instrument inspired by the vuvuzela,” said Mashigo.

“In the Hansa category people are invited to collaborate with the brand to come up with new ideas such as how to collect used bottles or enhance a celebratory occasion where a round of beers would be consumed, while the Community category looks for creative solutions to ease some of the struggles which affect our lives. It could be a mobile RDP house, solar powered lighting systems or community announcement networks. Through our communication we hope to encourage more thought and innovation around community development,” Mashigo said.

For the Home category, the judges are looking for an idea that will make tedious daily tasks simpler and more fun – a bar fridge that plays music, slippers which double as floor mops or a bicycle with a lawnmower attached.

The Dream Fund is a Hansa initiative that will be used to reward consumers who come up with exciting big ideas and, where practical, help them to realise it. Hansa will donate 10c from every bottle sold to the Dream Fund and give away R10,000 in a weekly draw.

Beeg Dreamers over the age of 18 should enter their entrepreneurial ideas online at www.hansa.co.za or toll free on 0800 200 000 before August 11.