NEW LOOK FOR E!

The channels’ division of NBCUniversal International Television has announced that E! Entertainment Television is refreshing its logo, on-air look and tagline in South Africa and around the world – following the July 9 unveiling of the new-look channel in the North America.

The all-new E! will be revealed in South Africa on September 23 on DStv platform (channel number 124).

“While E! will remain the ultimate destination for celebrity, entertainment news and pop culture, the refresh will take the brand to the next level. With more new programming than ever before and also more promotional activities including talent visits and exciting competitions, we seek to grow the channel further in South Africa and engage more local fans in E!’ s pop culture buzz,” said Colin McLeod, Managing Director, Emerging Markets, Universal Networks International.

A core channel brand for NBCUniversal, both in the US and internationally, E! is seen in 150 countries and delivered in 26 languages. As the home of pop culture, E! captures topics including personalities, trends, music, fashion, TV, movies, art, nightlife, philanthropy, technology, design and sports. The channel’s new look and logo, “Pop of Culture” tagline and talent-driven brand campaign help bring this to life, evolving and extending the E! brand.

As part of the channel refresh, E! is launching with exclusive new programmes such as Opening Act, from International Emmy® Award-winning producer Nigel Lythgoe with guest stars including Rod Stewart and Nicki Minaj; and Married to Jonas, featuring Kevin Jonas, a member of the Grammy Award®-nominated and multi-chart topping group Jonas Brothers, and his wife Dani, as well as continuing with fan favourites Live From The Red Carpet, Fashion Police, Ice Loves Coco and Keeping Up With The Kardashians as well as other familiar, much-loved faces.