Holiday Inn Express and Rolling Stone are
calling for musicians from across South Africa to take part in the Holiday Inn
Express Song Writing Challenge 2012.
The lucky winner will receive 100 room
nights (R100,000 worth of accommodation) at any of the four Holiday Inn Express
hotels in South Africa, as well as studio time at Figure of 8 Productions and a
radio plugging campaign from TunedIn Publicity, together valued at R20,000.
The competition is open to both amateur and
professional musicians across all genres. Individuals or groups can enter by
registering and uploading MP3 recordings of original songs, together with song
lyrics, at www.hiexhotels.co.za.
In order to qualify for entry, each song
must mention the Holiday Inn Express brand name. It can capture a memory,
include just a mention, or be written as an ode to the good times experienced
at Holiday Inn Express. The song will be showcased on the Holiday Inn Express
South Africa website where the public can listen, like and share their
favourite entries.
The competition closes on December 23, 2012.
“Holiday Inn Express is designed to give
guests everything they need in a hotel without all the frills – so who better
to write and sing about our brand than musicians who are constantly on the road
travelling from one performance to another,” says Jennifer Yuen, Brand
Director, Holiday Inn Brand Family, Asia, Middle East and Africa. “We want to
unearth and promote some of South Africa’s best song writing talent and can’t
wait to hear the entries that come in.”
Rolling Stone editor Miles Keylock and
local musician Graeme Watkins will help select a winner based on public likes
and shares, song structure, song quality and performance. The winner will be
announced on February 1 2013 at www.rollingstone.co.za
“The Holiday Inn Express Song Writing
Challenge 2012 is not just an opportunity for travelling musicians to win
valuable accommodation, it also provides South African artists with a platform
to demonstrate their song writing talent and creativity in a fun and
interesting format,” says Keylock.
For more detailed information visit www.hiexhotels.co.za/songwriting
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