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Monday, November 19, 2012


Each year AFDA (The South African School of Motion Picture Medium and Live Performance) hosts an annual film festival which showcases the films of more than 50 new third year graduates and fourth year honours (post graduate) students. The festival is a unique opportunity for graduate students to attract and experience an audience in a public cinema environment.

While the festival takes place in Johannesburg and Cape Town (November 23 and 240, it will take place in Durban for the first time this year. The festival runs at the Gateway’s Cinema Nouveau on November 25.

“Although it’s a fun and exciting event for everyone concerned, the festival is unique as it uses an audience response rubric directly aligned to the learning inputs and modelling process that AFDA utilises,” says AFDA Chairman Garth Holmes. “This gives students the experience of the visceral emotional response of the audience – a key learning moment in terms of learning to identify and develop audiences for the future”.

This year will also see the festival go online for the first time – a pilot process driven by the AFDA digital innovation laboratory and two of its key participants Wicus Labuschagne and Jeffrey Rusch.

“We’re constantly sharing and tweeting about experiences, pinning videos for our friends and some might argue that our digital footprint is becoming as much of an identity as the brands we wear on our clothes” says Labuschagne.

The AFDA Online Festival website allows people to interact with the films they see at the Cinema Festivals.The AFDA Online Festival website will also showcase film that you can’t watch at the Cinema Festival. Second year films, fourth year documentaries and even a few first year films will be included online.

The online festival will run for a week after the Ster Kinekor festival and there will be activities prior and during the festival from November 25 to 30.

The film festival runs in Durban from 10h00 to 20h00 on November 25. Tickets are free for Durban screenings although donations are welcome. These will go to Vision Mission - Ster Kinekor's CSI initiative to assist youngsters in underprivileged communities nationwide by identifying and helping those with visual problems.

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