Each year AFDA (The South African School of
Motion Picture Medium and Live Performance) hosts an annual film festival which
showcases the films of more than 50 new third year graduates and fourth year
honours (post graduate) students. The festival is a unique opportunity for
graduate students to attract and experience an audience in a public cinema
environment.
While the festival takes place in
Johannesburg and Cape Town (November 23 and 240, it will take place in Durban for
the first time this year. The festival runs at the Gateway’s Cinema Nouveau on
November 25.
“Although it’s a fun and exciting event for
everyone concerned, the festival is unique as it uses an audience response
rubric directly aligned to the learning inputs and modelling process that AFDA
utilises,” says AFDA Chairman Garth Holmes. “This gives students the experience
of the visceral emotional response of the audience – a key learning moment in
terms of learning to identify and develop audiences for the future”.
This year will also see the festival go
online for the first time – a pilot process driven by the AFDA digital
innovation laboratory and two of its key participants Wicus Labuschagne and
Jeffrey Rusch.
“We’re constantly sharing and tweeting
about experiences, pinning videos for our friends and some might argue that our
digital footprint is becoming as much of an identity as the brands we wear on
our clothes” says Labuschagne.
The AFDA Online Festival website www.afdafestival.com allows people to
interact with the films they see at the Cinema Festivals.The AFDA Online
Festival website will also showcase film that you can’t watch at the Cinema
Festival. Second year films, fourth year documentaries and even a few first year
films will be included online.
The online festival will run for a week
after the Ster Kinekor festival and there will be activities prior and during
the festival from November 25 to 30.
The film festival runs in Durban from 10h00
to 20h00 on November 25. Tickets are free for Durban screenings although donations
are welcome. These will go to Vision Mission - Ster Kinekor's CSI initiative to
assist youngsters in underprivileged communities nationwide by identifying and
helping those with visual problems.
For more information visit www.afdafestival.com
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