Vuma 103 FM, a brand new, authentically
isiZulu 24 hour commercial music radio station, is now commercially live. Ikhaya
Lentokozo – the Home of Happiness will feature both inspirational and gospel
music and an impressive host of KZN presenters.
With a large broadcast footprint extending
across Greater Durban, Pietermaritzburg and surrounds, this exciting new
entrant onto the KZN radio airwaves is set to surprise, delight, entertain and
inspire listeners with its uplifting, unique and celebratory brand of radio.
With music, listener-interaction, entertainment, news, weather, traffic and
sports, Vuma 103 FM will be a compelling new radio-listening alternative for
KZN.
Vuma103 FM is poised to attract listeners
who resonate with its inspirational brand of music and content, lifestyle,
family and celebration, companionship and general wholesome values which so many
in KZN embrace and live by. Vuma’s authentic isiZulu grounding will enhance its
appeal to those who are proud of their isiZulu culture, language, heritage and
status.
“Vuma’s mandate is unique in KZN,” says
Station Manager Phindi Gule. “We will be broadcasting in 90% authentic isiZulu and 10% English (never
Zunglish), as for a long time there has been a strong indication that an
isiZulu renaissance is underway in our province, and so we have chosen to use
authentic language geared to engender a sense of pride and identity within our
communities.”
While Vuma 103 FM’s content will consist of
70% music on its airwaves, aimed at really keeping listeners entertained and
close to their radios throughout the day, listeners can also expect to be kept
updated and informed on hot topics and current talking points.
“Vuma is a sophisticated, positive,
inspired, adult, contemporary music radio station,” says Chief Operating
Officer, Nolan Vernon. “The presenters, some of whom are well-known through the
wonderful legacy of KNI radio, and also through other community and commercial
radio networks, as well as others who will come as a delightful surprise to our
listeners, have been hand-picked to appeal to a wide range of people within the
context of our values and vision. Our presenters themselves are reflective of
who we are as a radio station, and what we stand for in terms of our positive
values, and strong sense of upliftment, within the realm of KZN.”
The station’s main shareholders are KNI and
One Gospel TV Channel, who came together nearly three years ago with a vision
for a new, inspired radio brand for KZN. The music lists will be drawn from
popular inspirational and Gospel music, both local and international. Week days
and Saturdays will be committed to a variety of shows packed with music,
interesting information, news, sports, current affairs and interactive talk
shows; and Sundays will be devoted to inspirational song and praise.
VUMA 103 FM has attracted some top
presenters who are already well established and well-loved on the air waves.
These include Senzo Myeni and Siya Malinga as well as Sister Kay, Leleti
Khumalo and Phindile Kweyama. Others in the line-up include actor Sthembiso
Sibisi who loves both arts and sports.
Located in the easily-accessible precinct
of Umhlanga New Town Centre, just opposite Gateway, VUMA 103 FM’s station
boasts state of the art studios and equipment, and the latest broadcasting
software of its kind in the country.
Vuma’s geographical reach covers greater
Durban and extends beyond Pietermaritzburg. It encompasses Greytown, Ballito on
the North Coast and reaches down to Scottburgh on the South Coast.
For more info on the line-up of presenters
and programming go to www.vumafm.co.za
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