The British Council and UJ Arts &
Culture (University of Johannesburg) offer audience development workshops to
South African arts professionals. These will take place in Johannesburg between
March 11 and 14.
The workshops will help arts professionals better
understand how successful audience development strategies can generate new
audiences and greater income potential. These workshops are part of Behind the Scenes, a worldwide series of
workshops developed by the British Council.
The highly interactive course is aimed at arts
professionals operating at all levels within the local cultural landscape from
traditional state-run venues and festivals to smaller independent companies and
arts agencies.
For these workshops, the British Council
and UJ Arts & Culture are providing sponsored places to a limited number of
applicants. Those wishing to participate in the workshop, should complete the application
form at http://www.tinyurl.com/c84g559
before March 1. The selected applicants will be contacted by March 4, 2013.
The participants will learn how to: relate
marketing and audience development to the artistic and financial objectives;
develop an organisation-wide focus on audience development; analyse their
current situation and market, and; set audience development objectives, implement
strategies and measure success. There
will also be examples of successful audience development strategies.
Workshop leader Jo Hargreaves is the
co-founder of an award-winning, creative consultancy - Morris Hargreaves
McIntyre - which specialises in helping cultural organisations transform their
business activities through enhanced consumer focus. With unrivalled knowledge
of cultural sector audiences, Jo has worked with leading UK arts organisations
including the Arts Council of England, The British Museum and the Southbank
Centre. Early in her career she refined her skills in arts marketing at a
number of UK arts organisations including the Welsh National Opera.
Tom Porter, British Council South Africa
Head of Arts, says this partnership is part of a wider British Council programme
which provides professional development opportunities to arts professionals as
well creating opportunities to come together and benefit from the expertise of other
like-minded South African arts professionals.
Workshops take place on the Soweto Campus of
the University of Johannesburg on March 11 and 12 March and at the University
of Johannesburg Bunting Road Campus on March 13 and 14. Register now for
sponsored places at http://www.tinyurl.com/c84g559
For more information, contact Ignacio
Priego at Ignacio.priego@britishcouncil.org
or on 072 952 4396 or visit www.britishcouncil.org.za
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