The upcoming BASA Education Programme, supported by Etana
Insurance, is not to be missed by arts practitioners. There is a new
KwaZulu-Natal representative on the ground and an increased focus on the
relevance, advancement and sustainability of the arts in the region.
The first Durban series of workshops in the 2013 BASA
Education Programme, supported by Etana Insurance, take place on April 11 at
the KZNSA Gallery in Bulwer Road, Glenwood and are free to pre-registered
participants.
Businesses will also be able to take part in the focused
activities on April 11 by attending a business breakfast also at the KZNSA
Gallery.
The business breakfast will include national and regional
Business and Arts South Africa representatives and will give insight into a
number of initiatives aimed at business. These include the first-of-its-kind
BASA Arts Sponsorship Management Toolkit, which gives South African businesses
a tool to navigating the sponsorship cycle and, ultimately, the ability to
measure the effectiveness of arts sponsorship as a strategic part of any
business.
The Durban workshops are also a chance for businesses and
arts practitioners to connect with newly appointed Business and Arts South
Africa representative in the region - Sharlene Versfeld of Versfeld &
Associates.
Versfeld has been involved professionally in the South
African arts sector since 1987 and has a long-standing reputation for her
extensive work as an arts marketer most notably with the various festivals
hosted by the Centre for Creative Arts at the University of KwaZulu-Natal. In
2012, Versfeld undertook research for the British Council, with Nicolette du
Plessis of Cultural Radius, on the South African arts landscape in relation to
international agencies and collaborations. She is additionally a Board member
of the Flatfoot Dance Company and does pro bono marketing for Action in Autism
in KwaZulu-Natal.
“This is a challenging chapter in the arts industry in South
Africa,” Versfeld says of her new tenure. “Tough as it may be, we truly believe
that businesses are looking for new and innovative ways to leverage their
brands, whether from a sponsorship point of view or from a meaningful corporate
social responsibility perspective.
“The research that BASA has done, the relationships
developed with business and the inroads made into professionalising the arts
industry provides a solid foundation for the further development of arts and
business relationships, and we look forward to being part of a motivated and
skilled team to help facilitate this in KZN,” she adds.
The Durban BASA Education Programme workshops, supported by
Etana Insurance, are divided into three sessions and will cover social media,
publicity basics (as part of the Back To Basics programme) and fundraising.
11h00 to 12h30. Are you all aTwitter and LinkedIn to
Facebook? Alma Maxwell of Outsourced Communications will share some insights
about Social Media and how arts organisations can use these "versatile
free-to-use" platforms to get the conversations going.
13h00 to 14h30: Back to Basics. Publicity and the Art of
getting your message across in a very cluttered media space. Sharlene Versfeld
and Kwazi Ngubane of Versfeld & Associates unpack the basics of publicity
and share some useful tips in getting media coverage.
14h45 to 16h00: Fundraising. From crowd-sourcing to
sourcing-crowds of money, a professional fund-raiser will look at hints and
tips to increase your opportunity of raising funds for your
organisation/project.
The BASA Education Programme, supported by Etana Insurance,
has seen workshops already held in Johannesburg and Cape Town and upcoming
workshops planned for the Eastern Cape as well as Limpopo regions.
To be part of the BASA Education Programme, supported by
Etana Insurance, and attend these important, insightful and stimulating
workshops contact: Jessica Dennison at Jessica@basa.co.za
or 011 447 2295.
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