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Sunday, March 24, 2013

TAKE A CHILD TO THE THEATRE TODAY



The South African theatre community recently celebrated the Take a Child to the Theatre Today 2013 campaign which encourages youngsters to become audiences for theatre.

The World Day for Theatre for Children and Young People is celebrated annually by ASSITEJ centres from across the globe on March 20. This international association of theatre for children and young people (active in almost 90 countries) and its partners are working together to unite theatres across the world in conveying one message: “Take a child to the theatre today”.

Michael Morpurgo, the third Children’s Laureate, is the writer of this year’s World Day Message to inspire all to join the campaign. He is the writer of numerous children’s books, including War Horse which has been powerfully translated to the stage in a visionary collaboration with South African Handspring Puppet Company.

In South Africa the campaign is particularly vital given that the majority of children do not have access to theatre.

Yvette Hardie, Director of ASSITEJ SA and President of ASSITEJ International, explains: “Giving children an opportunity to dream, to imagine other possibilities for their lives, to engage with and empathise with people and situations from very different walks of life to their own, is an important gift every child deserves to receive. Clem Sunter has described one of the ten most fundamental aspects of the 21st century as being that we have moved from the Age of Knowledge to the Age of Intelligence. This means teaching children not knowledge but cognitive skills, and one of the most powerful ways of doing this is through theatre.”

Emerging and established theatres and theatre companies across the country were encouraged to join hands and reach out to new audiences in community halls, schools, professional theatres and site specific venues.

ASSITEJ South Africa is generously supported by the National Lottery Distribution Trust Fund and the National Arts Council of South Africa. Other donors include Distell, Pro-Helvetia, Arts and Culture Trust in association with Nedbank Arts Affinity, The Western Cape Department of Cultural Affairs and Sport, Tullow South Africa (Pty) Ltd as well as Metropolitan Health.

For more information contact Themba Mzondi, ASSITEJ SA Marketing and Fundraising Manager 021 822 0070/1/2 or e-mail fundmarket@assitej.org.za