The Style Network
is refreshing its brand and image by embracing a new glossy and bold look that appeals
to women’s desire for living stylish lifestyles.
Airing from April 1
and following on from the North American refresh, the channel is all set to refresh
its logo, on-air look and tagline in South Africa and around the world.
Under the new
tagline Watch It. Love It. Style It, the
channel strives to be the destination that fuels women’s insatiable appetite
for looking great and living stylishly. It will offer original, relatable and
aspirational content reinforcing the channel’s vision to fuel women’s
insatiable appetites to style every aspect of their lives, from how they
beautify themselves to how they enrich the world around them.
As part of the
channel refresh, Style is launching brand new series including:
House of Fab – A new docu-series inside the business of Just Fab, an online shopping site
specializing in shoes and accessories run by Kimora Lee Simmons
Built – The hot, humid, dramatic show where remodels never looked so good!
Style follows a Manhattan home-service staffed exclusively with high-fashion
male models who are also skilled handymen.
Each week, the crew will tackle a home makeover project helping their
clients with remodelling challenges, and their dizzying good looks and ensure a
handsome ending.
Big Rich Atlanta – The new reality spin-off of Big Rich Texas – which enters the
exclusive world of Buckhead Country Club where outrageously wealthy mothers and
daughters do whatever it takes to stay on top of the social scene.
Meanwhile, the
refreshed Style will continue with fan favourites Giuliana and Bill, Jerseylicious and Glam Fairy.
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