The world’s most-watched television soap drama and winner of
31 Daytime Emmy Awards, The Bold and the
Beautiful, has found a new home on
SABC 3 at 18h00.
Risuna Mayimele, SABC 3 Marketing Manager, said, “We are
thrilled to add such a popular and award-winning show to our exciting line up
of quality and entertaining programmes. We are on a concerted drive to make
SABC 3 the home of quality soapies and this latest addition is an enhancement
of our offering to viewers.”
The Bold and the
Beautiful joins popular and award-winning South African soapie, Isidingo, and the highly rated
international drama, Days of Our Lives
on SABC 3 to entrench the channel as home of top-drawer soap operas. Since its
premiere in 1987, The Bold and the
Beautiful has become the most-watched soap in the world, with an estimated
audience of 26.2 million viewers.
Created by William J. Bell and Lee Phillip Bell, The Bold and the Beautiful (often
referred to as B&B) has been a mainstay of South African television for
decades and enjoys a large, diverse and loyal following.
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