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Saturday, September 28, 2013


The world’s most-watched television soap drama and winner of 31 Daytime Emmy Awards, The Bold and the Beautiful, has found a new home on SABC 3 at 18h00.

Risuna Mayimele, SABC 3 Marketing Manager, said, “We are thrilled to add such a popular and award-winning show to our exciting line up of quality and entertaining programmes. We are on a concerted drive to make SABC 3 the home of quality soapies and this latest addition is an enhancement of our offering to viewers.”

The Bold and the Beautiful joins popular and award-winning South African soapie, Isidingo, and the highly rated international drama, Days of Our Lives on SABC 3 to entrench the channel as home of top-drawer soap operas. Since its premiere in 1987, The Bold and the Beautiful has become the most-watched soap in the world, with an estimated audience of 26.2 million viewers.

Created by William J. Bell and Lee Phillip Bell, The Bold and the Beautiful (often referred to as B&B) has been a mainstay of South African television for decades and enjoys a large, diverse and loyal following.