Business and Arts South Africa (NPC) is
again cementing its standing as the country’s leading art-business agency with
an excellent line-up of events and programmes in 2014.
A significant portion of the 2014 calendar
is aimed at BASA business members, underscoring the benefits of business
membership to the organization.
There are also a number of events that
continue BASA’s commitment to bettering business skills in the arts sector, in
particular the extensive BASA Education Programme for 2014.
“We have spent a great deal of energy and
time preparing different programmes and initiatives that work in tandem
creating an equitable and sustainable business-arts partnerships for the
benefit of the whole of society,” says BASA CEO, Michelle Constant.
Among the member-focused events are the
upcoming BASA Africa Breakfasts series. These events explore how the arts act
as a progressive enabler for business entering African markets, and will
feature case studies and speakers both locally and from the continent. The
first event takes place in March.
Following on from the successful inaugural
event in 2013, the 2014 Business and Arts South Africa Arts in Business
Symposium will demonstrate how arts based initiatives can drive and develop
innovation, create sustainable value and increase profitability in business.
Globally renowned arts and business expert, Giovanni Schiuma kicked off the
series last year and drew a capacity audience to the Gordon Institute of
Business Science (GIBS) in October.
A highlight is sure to be the 17th Business
Day BASA Awards, supported by Hollard. The Awards, jointly sponsored by
Business Day and Business and Arts South Africa and supported by Hollard,
recognise and reward excellence and innovation in the field of business support
for the arts.
In addition, BASA will continue with its
firm commitment to innovate in the business-arts terrain, as seen by last
year’s development of the BASA | Middel & Partners SED Programme. Already
in use by businesses, big and small, the programme provides a simplified
on-line platform for businesses to maximise their SED points on their B-BBEE
scorecard
BASA’s three-tiered Education Programme is
part of a commitment to developing innovative educational programmes that seek
to ensure the relevance and sustainability of the arts in society.
Arts organisations and individuals wishing
to start a non or for profit organisation are the target of BASA Basics. The
programme introduces emerging artists to the legal options and processes
available in the establishment of an arts organisation, and further supports
arts organisations with simple workable business models in order to take the
organisation forward.
For arts organisations wanting to go the
for profit route, BASA has established a partnership with Shanduka Black
Umbrellas that enables BASA to jointly identify potential high impact
businesses in the arts sector and provide these businesses with the skills,
support and development they require in order to become sustainable and create
jobs
BASA Intermediate is aimed at registered
arts organisations with a basic business model and plan. The intermediate
programme focuses on the strategic objectives developed from the overall
business model/plan..
Finally, BASA Professional is aimed arts
organisations that have been in operation for couple of years but are faced
with strategic organisational challenges including governance, marketing and
HR.
As a demonstration of BASA’s holistic
approach, the Business and Arts South Africa’s Mentorship programme continues
to play a role in introducing better business skills into the arts sector.
These are just some of the extensive range
of programmes and events that BASA will be driving this year. To keep
up-to-date, go to www.basa.co.za. The
website also contains detailed information on membership and more.
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