Deadline: August 14, 2014.
The Arts & Culture Trust (ACT) and Concerts SA, under
the auspices of the SAMRO Foundation, present Marketing Master Classes for
Music Professionals
The free two-day master classes for musicians, managers,
promoters and music venue owners will be hosted in Johannesburg, Durban and
Cape Town by Concerts SA and the Arts and Culture Trust.
The aim is to provide participants with marketing and
entrepreneurial skills and knowledge. It will cover both theoretical and
practical tools of marketing and give participants a broad overview of
marketing in the arts with a focus on music as well as offer practical
suggestions on advancing their careers, organisations, music venues or bands.
Each class will include panel discussions with leading marketing practitioners
in the music industry operating in the respective cities.
“The master classes are intended to build on the successful
marketing workshops presented in December 2013 and form part of a planned
series of workshops by Concerts SA. We are pleased once again to partner with
ACT in presenting them in the three main urban centres of South Africa. This
skills-building initiative is an extension of Concerts SA’s work which broadly
aims to support development of the live music sector. A key focus for the
project is to create regular, sustainable live music performance platforms, and
the proactive engagement of musicians and venues to build audiences is
essential in this quest to build stable and active live music circuits,” says
Nailla Dollie, Project Manager of Concerts SA.
Pieter Jacobs, Chief Executive Officer of ACT, explains
further: “The master classes are part of the ACT Building Blocks Programme,
which aims to increase the capacity and sustainability of South African arts
and culture organisations, practitioners and artists. Through the Building Blocks
Programme, ACT contributes to and strengthens local organisations through
cultural planning, technical assistance, master classes and other developmental
efforts and we are pleased to once again partner with Concerts SA to contribute
to the development and capacity building of the music industry.”
The master classes are free of charge and will take place in
Durban on October 3 and 4.
Cape Town dates are September 19 and 20 followed by Johannesburg
on September 26 and 27.
Participants will be required to attend both full days of
the class, complete an assignment and will receive a certificate once all
requirements have been met. Space is limited for each master class; interested
and eligible practitioners are encouraged to submit their applications by no
later than August 14 2014.
To apply click on the link to complete the application form:
http://tinyurl.com/lqg2f5l or https://docs.google.com/forms/d/19vxSPv4BwsS96a0LAfr9ewGoihzGk7gpHBHGJXG_2AE/viewform?c=0&w=1&usp=mail_form_link
For more information contact Karabo Legoabe on 011 712 8410
or e-mail karabo@act.org.za
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