Glow TV has
announced that the channel is now available on MultiChoice’s DStv platform.
South Africa's first free to air channel to offer eastern-inspired content will
launch on DStv channel 167.
The channel brings
a wide range of high quality internationally produced programmes to South
African audiences. Yusuf Nabee, Glow channel head, said: “Our ongoing research
and focus groups show that many South Africans are interested in
eastern-inspired content, and so we’re delighted to now be able to reach a
wider audience through MultiChoice's digital satellite TV service.” He added
that with nine different genres and no less than 24 different shows, “Glow is
unlike any other eastern channel, we’re an entertainment channel with broad
appeal.”
Owned by Kagiso
Media, the channel, will be available on the DStv Family, Compact, Extra and
Premium packages.
Kagiso Media Deputy
Group CEO Omar Essack explained, “The launch of the TV channel, a little more
than a year ago, signalled the Kagiso Media group’s entry into television. Not
only has this bold move to grow new market places presented South African
viewers with a unique new entertainment option but it has further diversified
our media offering for advertisers.”
Aletta Alberts, GM
for Content for MultiChoice welcomed the addition of Glow to the DStv platform.
“We know our customers will enjoy the eastern flavour that Glow will bring to
their entertainment – they’ll now be able to tune into great shows like The Kumars at No 42 and the popular
soapie Bade Ache Lagte Hai.”
In keeping with the
wide variety on offer, Glow introduces genre themed weekday evenings - comedy
Mondays, travel Tuesdays, lifestyle Wednesdays, talk Thursdays and crime/drama
Fridays.
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