national Arts Festival Banner

Wednesday, January 28, 2015


“Vasudhaiva kutumbakam” – the world is my family. This philosophy is the driving force behind Indian-based content giant Zee Entertainment Enterprises Limited (ZEEL). Their new channel, known as ZEE WORLD, is launching on DStv (channel 166) on February 3 and promises to offer a range of scintillating shows, which will grow in variety by the end of 2015.

“You’ll be thrilled by nail-biting reality TV, cry your way through bittersweet Bollywood dramas, leap out of your seat with adrenaline-fuelled action and even catch a quick nap while the kids watch their favourite shows,” say the promoters. “And that’s just the beginning. Kicking off the ZEE WORLD launch will be three award-winning series: Saloni, Laali, Married Again, The Promise as well as a myriad of blockbuster Bollywood movies.

ZEEL Chairman, Dr Subhash Chandra’s message is: “We want you to become a part of our growing family” - his aim is to bring authentic and entertaining content to the world stage. This is not an exaggeration - ZEEL’s 33 channels reach more than 730 million viewers across 169 countries.

ZEE WORLD’s content is for everyone, a sentiment echoed by MultiChoice’s GM for Content Aletta Alberts: “Content from around the world is increasingly becoming more accessible to African audiences. Critically acclaimed Bollywood content and its stars such as Amitabh Bachchan and Aishwariya Rai is mainstream. In light of this, ZEE WORLD was specifically developed for African family audiences. Extensive research has been conducted on every aspect of the channel; from the look and feel to the content mix as well as the English dubbing. Zee World will be a compelling addition to the DStv family.”

To make the shows even more accessible, they’ve all been dubbed into English using South African talent. ZEE WORLD will be available in South Africa to DStv Premium, Extra, Compact and Family customers.