“Vasudhaiva kutumbakam” – the world is my family. This
philosophy is the driving force behind Indian-based content giant Zee
Entertainment Enterprises Limited (ZEEL). Their new channel, known as ZEE
WORLD, is launching on DStv (channel 166) on February 3 and promises to offer a
range of scintillating shows, which will grow in variety by the end of 2015.
“You’ll be thrilled by nail-biting reality TV, cry your way
through bittersweet Bollywood dramas, leap out of your seat with
adrenaline-fuelled action and even catch a quick nap while the kids watch their
favourite shows,” say the promoters. “And that’s just the beginning. Kicking
off the ZEE WORLD launch will be three award-winning series: Saloni, Laali, Married Again, The Promise
as well as a myriad of blockbuster Bollywood movies.
ZEEL Chairman, Dr Subhash Chandra’s message is: “We want you
to become a part of our growing family” - his aim is to bring authentic and
entertaining content to the world stage. This is not an exaggeration - ZEEL’s
33 channels reach more than 730 million viewers across 169 countries.
ZEE WORLD’s content is for everyone, a sentiment echoed by
MultiChoice’s GM for Content Aletta Alberts: “Content from around the world is
increasingly becoming more accessible to African audiences. Critically
acclaimed Bollywood content and its stars such as Amitabh Bachchan and
Aishwariya Rai is mainstream. In light of this, ZEE WORLD was specifically
developed for African family audiences. Extensive research has been conducted
on every aspect of the channel; from the look and feel to the content mix as
well as the English dubbing. Zee World will be a compelling addition to the
DStv family.”
To make the shows even more accessible, they’ve all been
dubbed into English using South African talent. ZEE WORLD will be available in
South Africa to DStv Premium, Extra, Compact and Family customers.
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