Africa Magic, the continent’s foremost provider of African
entertainment content, has announced a change to its Africa Magic Urban Movies
channel (DStv channel 153). The channel, previously renowned for its focus on
contemporary movies, is expanding to also feature short format content
including sitcoms, soaps, magazine and reality shows.
The change also sees the channel remove its ‘movies’ descriptor
and will henceforth simply be known as Africa Magic Urban. According to the
Regional Director of M-Net (West), Wangi Mba-Uzoukwu, this is part of Africa
Magic’s ongoing development strategy, as the brand continues to enhance the
viewer experience whilst ensuring its channels are clearly defined by content
and name.
Speaking further, Mba-Uzoukwu said: “At Africa Magic we
constantly strive to improve our offering. It is in this vein that the Africa
Magic Urban Movies channel is experiencing a change as it expands on its
content whilst also removing its movies designation. The new Africa Magic Urban
channel will be the home of new and exclusive short format content like soaps,
sitcoms, magazine and reality shows, even as it continues to showcase exciting contemporary
movies that mirror real life and tell real stories.”
The general entertainment channel, which is available on the
DStv Compact and Premium packages, will also bring to viewers popular shows like
the Emmy Award nominated Angolan telenovela Windeck,
and Nigerian television series, Gidi Up,
amongst many others.
“The rest of the Africa Magic channels will remain as they
are, and our customers can continue to expect the best of world class African entertainment.
Our customers’ options have greatly improved and with so much more new and
exciting content like telenovelas, sitcoms and reality shows coming up in 2015,
the Africa Magic channels remain the best place for lovers of entertainment,”
Mba-Uzoukwu added.
For more information visit www.africamagic.tv and www.dstv.com
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