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Tuesday, May 5, 2015


The Department of Trade and Industry (DTI) and The Association for Transformation in Film and Television (ATFT)  offer an invitation to all interested to attend an export market introduction and readiness workshop on Sheffield Doc Fest.

As part of its mandate to up-skill its members in financing, distribution, sales and co-production, ATFT will host three workshops in three cities in preparation for Sheffield Doc Fest which will take place from June 5 to 10 in Sheffield, United Kingdom.

The workshops are open to any interested parties who are looking to find out more about this market , but are mandatory for delegates attending this year’s Sheffield Doc Fest with the South African Indies/DTI delegation. Any delegate going to Sheffield Doc Fest this year who does not attend the workshop will be disqualified from applying for any further markets.

The workshops will be split into two parts and the day’s programme will be as follows:

09h00-13h00: An introduction to ATFT and how its delegations work, as well as an introduction to Sheffield Doc Fest and is for anyone who has never attended the festival before. The facilitator will look at pitching tips and how to pitch and package a project for the Meetmarket and the programmes around Sheffield Doc fest. There will also be an explanation of the DTI EMIA scheme used to finance the delegations to attend these markets and how to apply through ATFT or as individual companies through the Individual Exhibitor scheme and be part of the South African Indies delegation to this event.

13h00-14h00: Lunch

14h00-16h00:  This session is for delegates only and will cover how to make the most of Sheffield Doc Fest and attract investment. This is specific to attendees' projects and companies and how to go about selling them or financing them at this festival. Attendees can ask the facilitator for advice and pitch their project and get feedback.

The Sheffield Doc Fest 2015 workshops will be facilitated by Impact Producer Andy Jones who has produced films in Africa for networks including BBC, Channel 4 and Al Jazeera. His forthcoming feature documentary I Shot Bi Kidude will premiere at the Durban International Film Festival in July. Jones has been creative director of the ScreenStation collective since 2000 and set up RADiO FiLM

The Durban workshop will take place on May 8 at the Centre for Creative Arts, University of KZN, Howard College Campus. Spaces are limited and entrance is conditional to pre-registration by sending an RSVP email to Zukiswa Boyce on

As catering is provided according to the number of RSVP's, anyone who does not attend without notifying us at least 24 hours in advance will not be able to attend future market readiness workshops. By the same token, anyone who does not RSVP cannot be guaranteed catering.