Zee TV Africa continues to make inroads into the continent
with the launch of two new channels Zee Bollynova and Zee Bollymovies which
will broadcast on Africa’s new pay TV network Kwesé TV. Kwesé will premiere Zee
Bollymovies on the continent bringing fresh first to market Bollywood
entertainment to Africa.
Zee, the number one destination for Bollywood on the
continent, will captivate African audiences across the board with its
award-winning Bollywood movies and series. The Zee Bollymovies channel is an
exciting new addition to the Zee stable which African audiences will first see
on Kwesé TV channel 155. Zee Bollynova – channel 150 – offers a fusion of
general entertainment programming showcasing the best telenovelas and food
shows.
“We have packaged both Bollymovies and Bollynova and adapted
the content to suit the African viewer. Both channels are customized and dubbed
in English,” explained Harish Goyal, CEO of Zee TV Africa.
“Bollymovies will be a one of its kind channel on the
African continent, being a 24-hour dedicated Bollywood movie channel exclusively
in English. This is an extremely exciting launch for us and for viewers on the
continent and we look forward to being hosted on the Kwesé platform,” he added.
Both channels will be available to viewers through Kwesé’s
multi-platform offering including linear TV, mobile app, and web streaming
services delivering premium entertainment to viewers anywhere, anytime, on any
screen.
Speaking on the growth of Kwesé general entertainment
offering, President and Group Chief Executive Officer of Econet Media, Joseph
Hundah, said, “As a new African broadcaster we want to ensure that our viewers
have access to a diverse content offering that cuts across all programming
genres. There is a strong appetite for premium Bollywood content on the
continent, thus we are proud to offer these impressive channels on line-up as
they provide engaging TV for the whole family to enjoy.”
Zee Bollymovies and Zee Bollynova will join Kwesé’s exciting
channel mix which includes a full range of sports, actuality, news and kids
content.
Zee has grown exponentially in Africa over the last 20 years
and will continue to bring the best in Bollywood to the continent. Zee channels
are currently available in 171 countries all over the world and has a global
reach of 1 billion viewers.
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