Zee TV Africa continues to make inroads into the continent with the launch of two new channels Zee Bollynova and Zee Bollymovies which will broadcast on Africa’s new pay TV network Kwesé TV. Kwesé will premiere Zee Bollymovies on the continent bringing fresh first to market Bollywood entertainment to Africa.
Zee, the number one destination for Bollywood on the continent, will captivate African audiences across the board with its award-winning Bollywood movies and series. The Zee Bollymovies channel is an exciting new addition to the Zee stable which African audiences will first see on Kwesé TV channel 155. Zee Bollynova – channel 150 – offers a fusion of general entertainment programming showcasing the best telenovelas and food shows.
“We have packaged both Bollymovies and Bollynova and adapted the content to suit the African viewer. Both channels are customized and dubbed in English,” explained Harish Goyal, CEO of Zee TV Africa.
“Bollymovies will be a one of its kind channel on the African continent, being a 24-hour dedicated Bollywood movie channel exclusively in English. This is an extremely exciting launch for us and for viewers on the continent and we look forward to being hosted on the Kwesé platform,” he added.
Both channels will be available to viewers through Kwesé’s multi-platform offering including linear TV, mobile app, and web streaming services delivering premium entertainment to viewers anywhere, anytime, on any screen.
Speaking on the growth of Kwesé general entertainment offering, President and Group Chief Executive Officer of Econet Media, Joseph Hundah, said, “As a new African broadcaster we want to ensure that our viewers have access to a diverse content offering that cuts across all programming genres. There is a strong appetite for premium Bollywood content on the continent, thus we are proud to offer these impressive channels on line-up as they provide engaging TV for the whole family to enjoy.”
Zee Bollymovies and Zee Bollynova will join Kwesé’s exciting channel mix which includes a full range of sports, actuality, news and kids content.
Zee has grown exponentially in Africa over the last 20 years and will continue to bring the best in Bollywood to the continent. Zee channels are currently available in 171 countries all over the world and has a global reach of 1 billion viewers.