The 20th Annual BASA Awards, partnered by Hollard &
Business Day, are now open for entries from business and arts partnerships that
were activated between January 1, 2016 and December 31, 2016.
The award categories are intended to showcase the diverse ways
that business partners with arts projects, events and initiatives to bring the
arts to the public in different parts of the country.
“Our annual awards are always a highlight of the arts
calendar – providing a reason to celebrate excellence in business and arts
partnerships over the year,” says Andre Le Roux, BASA chairman.
In 2017, South Africa’s foremost awards celebrating business
and arts partnerships are part of a broader commemoration of Business and Arts
South Africa’s 20th anniversary. As it marks this landmark event, BASA has an
invigorated focus on Growth, Research, Connectivity and Celebration – all of
which serve to confirm the organisation’s standing as a leading force in
business and arts on the African continent.
In 2017, the 20th Annual BASA Awards, partnered by Hollard
& Business Day, will also be used to honour those who have contributed to
the growth and success of BASA over the past two decades.
This includes awards partners Hollard and Business Day, both
of whom are founding business members of BASA.“We are very proud to have been
associated with BASA from the very beginning,” says Heidi Brauer, Chief
Marketing Officer at Hollard. “Long-term, mutually beneficial partnerships
which enable better futures are a part of Hollard’s DNA and our relationship
with BASA has definitely grown the impact the Arts can and do have as a force
for positive and enduring change in South Africa.”
Eleven categories are open for entry, including the Cultural
Tourism Award, proudly supported by Nedbank. This important award recognises
business support of arts and culture projects which contribute towards the
growth of communities and jobs, and support the opportunities provided by local
tourism.
To be eligible for entry, partnerships must have been
activated between January 1, 2016, and December 31, 2016. Long-term or ongoing
partnerships current during that period also qualify for the Awards. Entries
are via an easy-to-use online system with a team based at BASA’s Johannesburg
head office on hand to assist with entries and general award queries.
In considering entries, the judges will look at a number of
carefully considered criteria, including innovation, sustainability and the
shared value that emerged from the specific arts and business partnership.
The BASA Awards ceremony is set to take place in September
2017.
20th Annual BASA Awards, partnered by Hollard & Business
Day, categories:
Innovation Award – This Award recognises the most innovative
and progressive partnership in all mediums of creativity; one that served all
partners’ purposes effectively between January and December 2015, and
highlighted creativity and originality in the process.
First Time Sponsor Award – This Award is for a business
supporting the arts for the first time, regardless of size, budget, whether it
is CSI, marketing, HR, BBE or other.
Increasing Access to the Arts Award – This Award celebrates
a partnership that has encouraged specific audience engagement with the arts or
has made a significant contribution to brand, market and audience development,
while still promoting the business through above-the-line media or a
partnership that has made a significant contribution to regeneration or
sustainable growth, through a marketing and CSI budget or other.
Beyond Borders Partnership Award – Awarded to a global-level
partnership that builds brand reputation and audience for both the business and
arts organisations across international borders through an event or marketing
project showcasing South Africa to Africa and the rest of the world, and/or
bringing international arts projects to South Africa.
Long Term Partnership Award – A company which has
significantly developed and expanded its commitment to an arts project over
three years or longer. The value to the arts project, the broader community and
the business, must be apparent.
Media Sponsorship Award – For consistent and innovative
support given by electronic, print, broadcast and web based media.
Strategic Project Award – For outstanding initiative, with
best use of a project, which is an integral part of the business’ strategy.
Small Business Award – For vital support given to the arts
by a small company with up to 200 hundred full-time employees and an annual
turnover of no more than R10 million.
Sponsorship in Kind Award – For a company giving a
quantifiable non-monetary support to the arts.
Development Award – For projects with an implicit
educational and development element.
Cultural Tourism Award, supported by Nedbank – For business
support of arts and culture projects which contribute towards the growth of
communities and jobs, and support the opportunities provided by local tourism.
Entry into the 20th Annual BASA Awards, partnered by Hollard
& Business Day, is facilitated by an online system that is continually
streamlined to ensure ease of use. A team at Business and Arts South Africa’s
Johannesburg office is also available to assist with entry queries and
applications. Contact Aviwe Matandela on aviwe@basa.co.za
for more information or go to www.basa.co.za
Business and Arts South Africa (NPC) is an internationally
recognised South African development agency with a suite of integrated
programmes implemented nationally and internationally. BASA encourages mutually
beneficial partnerships between business and the arts, securing the future
development of the arts sector in South Africa and contributing to corporate
success through Shared Value. Business and Arts South Africa (NPC) was founded
in 1997 as a joint initiative of the Department of Arts and Culture and the
business sector as a public/private partnership.
For more information on Business and Arts South Africa
contact 011 447 2295 or visit www.basa.co.za.
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